- Journal of international consumer marketing
- Public relations tactics
- Public relations review
- International journal of advertising
- Marketing magazine (Toronto)
- PR week (U.K. edition)
- Journal of advertising research
- Journal of marketing research
- Journal of retailing
- Adweek (2003)
- Journal of consumer research
- NZBusiness
- Media (Hong Kong, China : 1988)
- Service industries journal
- Journal of brand management
- Journal of product & brand management
- International journal of consumer studies
- Brand strategy
- Drug store news
- Advertising age
- Marketing week
- New media age
- Business horizons
- WWD
- Journal of consumer marketing
- Campaign (London. 1968)
- Marketing (London)
- Journal of business research
- Business process management journal
- Journal of marketing
- Marketing intelligence & planning
- Marketing news
- Journal of business strategy
| | - The public relations handbook (3rd ed, 2008) / Theaker, Alison
- It's not just PR : public relations in society (2007) / Coombs, W. Timothy
- The public relations handbook (2nd ed, 2004) / Theaker, Alison
- Online public relations (2001) / Phillips, David
- This is PR : the realities of public relations (8th ed, 2004) / Newsom, Doug
- All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip
- The management and practice of public relations (1995) / Stone, Norman
- Public relations principles and practice. (1997) / Kitchen, Philip
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Public relations techniques (2nd ed, 1994) / Jefkins, Frank William
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
|