Marketing research in a marketing environment| (3rd ed, 1994) / Dillon, William R.

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JOURNALS		BOOKS
		Marketing research (5th ed, 1997) / Chisnall, Peter M. "An investigation into the use of the World Wide Web by the U. K. furniture industry : a users perspective". (1999) / Johnson, Wayne Steven Marketing research : an applied orientation (1993) / Malhotra, Naresh K. Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. The marketing research process (4th ed, 1995) / Crimp, Margaret The direct marketing guide. (1998) Industrial marketing communications : business-to-business advertising, promotion and PR (1993) / Hart, Norman A. Consumer market research handbook (3rd ed, 1988) / Downham, John Marketing management : analysis, planning, implementation and control (9th ed, 1996) / Kotler, Philip Retail marketing : theory and practice (1991) / Cook, David Industrial marketing : analysis, planning, and control (2nd ed, 1991) / Reeder, Robert R. An introduction to business ethics (1996) / Jackson, Jennifer C. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Applied marketing research (1992) / Moutinho, Luiz Critical path analysis and other project network techniques. (5th ed, 1991) / Lockyer, K. G. International marketing : a cultural approach (1993) / Usunier, Jean-Claude The power of relationship marketing : how to keep customers for life (1994) / Cram, Tony The industrial market research handbook (3rd ed, 1992) / Hague, Paul N. Competitive marketing : a strategic approach. (3rd ed, 1995) / O'Shaughnessy, John The internationalisation of retailing (1995) / Akehurst, Gary Cases in retail management (1994) / McGoldrick, Peter J. Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H. Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin 1001 ideas to create retail excitement (1994) / Falk, Edgar A. Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart New product success stories : lessons from leading innovators (1995) / Thomas, Robert J. The new marketing paradigm (1994) / Schultz, Don E. Advertising management (5th ed, 1996) / Batra, Rajeev International marketing and export management (2nd ed, 1994) / Albaum, Gerald S. Commonsense direct marketing (4th ed, 2000) / Bird, Drayton Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul The customer service planner. (1992) / Christopher, Martin Retailing (1994) / Lucas, George H. Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin Essentials of retailing (1996) / Levy, Michael Principles of services marketing (1994) / Palmer, Adrian Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B. Marketing : a behavioural analysis (2nd ed, 1985) / Chisnall, Peter M. Exploring direct marketing (1999) / O'Malley, Lisa Retailing management : analysis, planning, and control (1994) / Walters, David Making customer satisfaction happen : a strategy for delighting customers (1994) / McNealy, Roderick M. Consumer behaviour (3rd ed, 1995) / Chisnall, Peter M. The fundamentals of advertising (1985) / Wilmshurst, John Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian The practice of public relations (4th ed, 1995) / Black, Sam Marketing communications (1983) / Coulson-Thomas, Colin Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris International retailing (1997) / Alexander, Nicholas Quality: sustaining customer service (1993) / Taylor, Lynda King Understanding brands : by 10 people who do (1991) / Cowley, Don The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham What customers like about you : adding emotional value for service excellence and competitive advantage (1998) / Freemantle, David Cases in retailing : operational perspectives (1997) / Hart, Cathy Direct and database marketing (1997) / McCorkell, Graeme Brand management (1998) / De Chernatony, L. International marketing (3rd ed, 1998) / Paliwoda, Stanley J. Retail management (1997) / Hasty, Ronald W. Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick Advances in relationship marketing (1995) / Payne, Adrian Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham Customer care : strategy for the 90s. (1994) / Cardwell, Margaret Retail change : contemporary issues (1993) / Bromley, Rosemary D. F. International retailing : trends and strategies (1995) / McGoldrick, Peter J. Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick Practical soft systems analysis. (1990) / Patching, David The practice of advertising (4th ed, 1995) / Hart, Norman A. International marketing (2000) / Cateora, Philip R. The management and practice of public relations (1995) / Stone, Norman Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. International marketing and export management (3rd ed, 1998) / Albaum, Gerald The management and marketing of services (1993) / Mudie, Peter Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Industrial marketing strategy (3rd ed, 1991) / Webster, Frederick E. Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. The handbook of brand management (1992) / Arnold, David Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M. Service quality : new directions in theory and practice (1994) / Rust, Roland T. Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Corporate strategy and business planning (1996) / Bennett, Roger Companies and markets : understanding business strategy and the market environment (1994) / Lowes, Bryan Understanding customers. (1997) / Rice, Chris Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh Strategic public relations (1995) / Hart, Norman A. Relationship marketing (1995) / Stone, Merlin Global management (1995) / Mendenhall, Mark Environmental management and business strategy (1993) / Welford, Richard Business ethics (1994) / Sorell, Tom The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M. Consumer behavior (8th ed, 1995) / Engel, James F. An introduction to business law (1995) / Walker, Bridget Marketing research (6th ed, 2001) / Chisnall, Peter M. Cross-cultural management (1995) / Jackson, Terence Workplaces of the future (1998) / Thompson, Paul An introduction to business ethics (1996) / Chryssides, George D. Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Textbook on contract (5th ed, 1997) / Downes, T. Antony Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin Ergonomics at work : human factors in design and development (3rd ed, 1995) / Oborne, David J.