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Strategic advertising management| (3rd ed, 2009) / Percy, Larry

book: http://library.hud.ac.uk/catlink/bib/614866

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JOURNALSBOOKS
  1. International journal of advertising
  2. Journal of targeting, measurement and analysis for marketing
  3. Journal of advertising research
  4. Journal of direct, data and digital marketing practice
  5. Media (Hong Kong, China : 1988)
  6. Adweek (2003)
  7. PR week (U.K. edition)
  8. Journal of advertising
  9. Journal of consumer marketing
  10. Journal of product & brand management
  11. Brand strategy
  12. Journal of marketing
  13. Grocer
  14. Advertising age
  15. Marketing news
  16. Campaign (London. 1968)
  17. Journal of business strategy
  18. Journal of business research
 
  1. Advertising : principles & practice. (8th ed, 2009) / Wells, William
  2. Advertising (2006) / Yeshin, Tony
  3. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
  4. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
  5. Advertising. (2000) / Wright, Ray
  6. Research methods for business students (5th ed, 2009) / Saunders, Mark
  7. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  8. Research methods for business students (4th ed, 2007) / Saunders, Mark

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