Best practice cases in branding : lessons from the world's strongest brands| (3rd ed, 2008) / Keller, Kevin Lane

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Journal of promotion management Apparel (New York, N.Y.) B&T Magazine Journal of international consumer marketing Inžinerinė ekonomika Journal of retailing and consumer services Journal of consumer psychology Marketing science (Providence, R.I.) Journal of consumer affairs Journal of consumer research International review of retail, distribution and consumer research Marketing research (Chicago, Ill.) Journal of direct, data and digital marketing practice Journal of interactive marketing Marketing weekly news Journal of consumer behaviour Journal of consumer marketing Journal of advertising research Journal of fashion marketing and management Journal of marketing research Journal of product & brand management Precision marketing Journal of brand management Journal of advertising Investment weekly news Marketing magazine (Toronto) Journal of marketing management Brand strategy International journal of retail & distribution management International journal of consumer studies International marketing review Appetite Journal of business research Journal of the Academy of Marketing Science Cabinet maker (London) Journal of retailing Advertising age Marketing (London) Marketing week Marketing review (Helensburgh, Scotland) New media age B to B Grocer Drug store news Travel weekly (London, England) European journal of marketing Media (Hong Kong, China : 1988) Chain store age (1995) Adweek (2003) EWeek (New York, N.Y.) Business horizons Service industries journal Marketing news Brandweek (New York, N.Y.) Qualitative market research British food journal (1966) Journal of travel research Journal of marketing Annals of tourism research Marketing intelligence & planning WWD Managing service quality Journal of services marketing Fortune Management today Campaign (London. 1968) Bloomberg businessweek		Building great customer experiences (2005) / Shaw, Colin From brand vision to brand evaluation : the strategic process of growing and strengthening brands (3rd ed, 2010) / De Chernatony, L. Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Brands and branding (2004) / Clifton, Rita Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Retailing management (5th ed, 2004) / Levy, Michael Retail marketing management (2nd ed, 2003) / Gilbert, David Principles of marketing (12th ed, 2008) / Kotler, Philip Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris International marketing (2000) / Cateora, Philip R. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Consumers (2002) / Arnould, Eric J. Applied consumer behaviour (1996) / Evans, Martin Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Advertising. (4th ed, 2000) / White, Roderick Operations management (2nd ed, 2005) / Hill, Terry Research methods for business students (4th ed, 2007) / Saunders, Mark SPSS V18 August 2010 (PASW)