Strategic brand management : building, measuring, and managing brand equity| (3rd ed, 2008) / Keller, Kevin Lane

People who looked at this thing, also looked at this stuff...

JOURNALS		BOOKS
Interactive marketing Brown journal of world affairs Psychology & marketing European sport management quarterly Journal of marketing communications Journal of the Academy of Marketing Science TelevisionWeek (Chicago, Ill.) Sport marketing quarterly Journal of promotion management Australasian marketing journal Apparel (New York, N.Y.) Journal of consumer culture Journal of consumer psychology In-store marketing Journal of consumer research Marketing letters Precision marketing Irish journal of management Journal of direct, data and digital marketing practice Journal of advertising research International review of retail, distribution and consumer research Journal of database marketing & customer strategy management Marketing science (Providence, R.I.) Journal of global marketing Inžinerinė ekonomika Brand strategy Services marketing quarterly Marketing magazine (Toronto) Marketing health services Marketing weekly news Marketing research (Chicago, Ill.) Journal of internet banking and commerce : JIBC Customer relationship management (Malibu, Calif.) Journal of the Academy of Marketing Science Journal of targeting, measurement and analysis for marketing Regulation (Washington. 1977) Journal of retailing and consumer services Multichannel merchant Journal of product & brand management Journal of brand management Journal of marketing management Journal of marketing research Journal of interactive marketing Broadcasting & cable Public relations review Journal of consumer marketing International journal of advertising Retail merchandiser Advertising age Music week (1983) Advances in consumer research Journal of sport and social issues Brandweek (New York, N.Y.) ABA bank marketing Journal of consumer behaviour Beverage world Marketing management (Chicago, Ill.) TWICE Adweek (2003) Media (Hong Kong, China : 1988) Journal of marketing theory and practice Journal of economic psychology International journal of nonprofit and voluntary sector marketing International journal of market research International journal of research in marketing Leisure studies Journal of retailing Marketing week Appetite TQM journal Beverage industry Service industries journal Journal of services marketing New media age Marketing (London) Nutrition & dietetics Journal of fashion marketing and management Journal of marketing Annals of tourism research B to B European journal of marketing Sales & marketing management Chain store age (1995) Qualitative market research International journal of consumer studies Campaign (London. 1968) PR week (U.K. edition) Journal of advertising Journal of business research International marketing review Travel trade gazette UK and Ireland Incentive (New York, N.Y. 1988) EWeek (New York, N.Y.) Grocer Investment weekly news Drug store news International journal of retail & distribution management Design week American banker Marketing review (Helensburgh, Scotland)		From brand vision to brand evaluation : the strategic process of growing and strengthening brands (2nd ed, 2006) / De Chernatony, L. Innocent : our story & some things we've learned (2009) / Reed, Richard Essential law for marketers (2002) / Kolah, Ardi Brands and branding (2nd ed, 2009) / Clifton, Rita From brand vision to brand evaluation : the strategic process of growing and strengthening brands (3rd ed, 2010) / De Chernatony, L. Strategic advertising management (3rd ed, 2009) / Percy, Larry Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane Brands and branding (2004) / Clifton, Rita Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. The rise of brands (2007) / Moor, Liz Strategic brand management (2007) / Elliott, Richard Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D. Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Sport marketing : managing the exchange process (1999) / Milne, George R. Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C. Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Global marketing and advertising : understanding cultural paradoxes (3rd ed, 2010) / Mooij, Marieke K. de The ultimate guide to sports marketing (2nd ed, 2001) / Graham, Stedman Strategic advertising management. (2nd ed, 2005) / Percy, Larry International marketing (13th ed, 2007) / Cateora, Philip R. Brands and branding (2003) / Clifton, Rita Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc Consumer behaviour : a European perspective (1998) / Antonides, Gerrit Global marketing management (4th ed, 2008) / Kotabe, Masaaki Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Buyer attitudes and brand choice behavior. (1970) / Day, George S. Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R. Sport marketing (2nd ed, 2000) / Mullin, Bernard J. From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L. Consumer behaviour (2nd ed, 2009) / Evans, Martin Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. Sponsorship : for a return on investment (2007) / Masterman, Guy Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham Building great customer experiences (2002) / Shaw, Colin Consumer behavior (9th ed, 2007) / Schiffman, Leon G. Essentials of marketing research (4th ed, 2005) / Proctor, Tony Consumer behavior and managerial decision making (1999) / Kardes, Frank R. Strategic market management (7th ed, 2005) / Aaker, David A. Brands : the new wealth creators (1998) / Hart, Susannah Principles of marketing (13th ed, 2010) / Kotler, Philip Branding : a key marketing tool (1987) / Murphy, John M. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Marketing research (7th ed, 2005) / Chisnall, Peter M. Consumer behavior (8th ed, 2004) / Schiffman, Leon G. Celebrity sells (2004) / Pringle, Hamish Principles of marketing (12th ed, 2008) / Kotler, Philip Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave The handbook of brand management (1992) / Arnold, David International marketing strategy (5th ed, 2005) / Bradley, Frank Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Retail marketing (2002) / Sullivan, Malcolm Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Consumers (2002) / Arnould, Eric J. Marketing (2008) / Baines, Paul Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Retailing management (5th ed, 2004) / Levy, Michael Marketing management. (12th ed, 2006) / Kotler, Philip The practice of public relations (4th ed, 1995) / Black, Sam Economics for business (4th ed, 2007) / Sloman, John Principles of marketing. (4th ed, 2005) / Kotler, Philip Strategic marketing (8th ed, 2006) / Cravens, David W. Microeconomics (2001) / Warmington, Bob Applied consumer behaviour (1996) / Evans, Martin Understanding customers. (1997) / Rice, Chris Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme Public relations principles and practice. (1997) / Kitchen, Philip Essentials of marketing (2nd ed, 2007) / Brassington, Frances Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Consumer behavior (1996) / Wells, William Principles of retail management (2004) / Varley, Rosemary Research methods for business students (5th ed, 2009) / Saunders, Mark Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip Consumer behavior (8th ed, 1995) / Engel, James F. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. International marketing (2000) / Cateora, Philip R. International marketing (8th ed, 2000) / Terpstra, Vern Marketing research : an applied orientation (1993) / Malhotra, Naresh K. Corporate strategy (4th ed, 2006) / Lynch, Richard L. Principles of marketing. (4th ed, 2006) / Brassington, Frances The marketing research process (4th ed, 1995) / Crimp, Margaret Business research methods (2nd ed, 2007) / Bryman, Alan