- Beverage industry
- Brandweek (New York, N.Y.)
- Canadian business (1977)
- Nation's restaurant news
- Drug store news
- Journal of business strategy
- Advertising age
- Journal of product & brand management
- Marketing news
- Journal of consumer marketing
- Long range planning
- Brand strategy
- International journal of hospitality management
- Travel trade gazette UK and Ireland
- Strategic direction (Bradford, England)
- Campaign (London. 1968)
- New media age
- Journal of business research
- Marketing week
- Marketing intelligence & planning
| | - Global marketing management (4th ed, 2008) / Kotabe, Masaaki
- International marketing (8th ed, 2000) / Terpstra, Vern
- Research methods for business students (4th ed, 2007) / Saunders, Mark
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