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Strategic database marketing| (3rd ed, 2006) / Hughes, Arthur Middleton

book: http://library.hud.ac.uk/catlink/bib/525564

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  1. Journal of consumer marketing
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  1. Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
  2. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan

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