pick random item
Strategic database marketing| (3rd ed, 2006) / Hughes, Arthur Middleton
People who looked at this thing, also looked at this stuff...
Journal of consumer marketing
Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
this blog post
for more info