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Marketing essentials in hospitality and tourism : Foundations and practices| (2007) / Shoemaker, Stowe
book:
http://library.hud.ac.uk/catlink/bib/581778
People who looked at this thing, also looked at this stuff...
JOURNALS
BOOKS
Journal of travel & tourism marketing
Tourism management (1982)
Annals of tourism research
International hospitality management : concepts and cases (2007) / Clarke, Alan
Human resource management for tourism, hospitality and leisure : an international perspective (2006) / Baum, Tom
Human resource management for the hospitality and tourism industries (2007) / Nickson, Dennis
Hospitality management and organisational behaviour (4th ed, 2001) / Mullins, Laurie J.
see
this blog post
for more info