Consumer behaviour : a European perspective.| (3rd ed, 2006) / Solomon, Michael R.

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Tamer Consumer behavior and marketing strategy (8th ed, 2008) / Peter, J. Paul Strategic marketing : creating competitive advantage (2006) / West, Douglas C. Consumer behaviour (2nd ed, 2009) / Evans, Martin Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Brands and branding (2004) / Clifton, Rita Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Consumer behavior (9th ed, 2007) / Schiffman, Leon G. Consumer behaviour : a European perspective (1998) / Antonides, Gerrit Understanding and designing market research (2nd ed, 2002) / Webb, John R. 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Paul Marketing research (7th ed, 2005) / Chisnall, Peter M. Strategic marketing (8th ed, 2006) / Cravens, David W. Research methods for business students (5th ed, 2009) / Saunders, Mark International marketing (3rd ed, 1998) / Paliwoda, Stanley J. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Consumers (2002) / Arnould, Eric J. Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma Advertising. (2000) / Wright, Ray Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Marketing management and strategy (3rd ed, 2002) / Doyle, P. Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm Consumer behavior (9th ed, 2001) / Blackwell, Roger D. Research methods for business students (4th ed, 2007) / Saunders, Mark International marketing (8th ed, 2000) / Terpstra, Vern Public relations principles and practice. 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