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Relationship marketing : exploring relational strategies in marketing| (3rd ed, 2008) / Egan, John

book: http://library.hud.ac.uk/catlink/bib/586084

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JOURNALSBOOKS
  1. Journal of targeting, measurement and analysis for marketing
  2. Journal of database marketing & customer strategy management
  3. Journal of strategic marketing
  4. Journal of direct, data and digital marketing practice
  5. Journal of retailing
  6. International journal of bank marketing
  7. Journal of advertising research
  8. Precision marketing
  9. Business strategy review
  10. Journal of retailing and consumer services
  11. International small business journal
  12. Journal of brand management
  13. B to B
  14. Journal of the Academy of Marketing Science
  15. Journal of service research : JSR
  16. Beverage industry
  17. Total quality management & business excellence
  18. Media (Hong Kong, China : 1988)
  19. Adweek (2003)
  20. Journal of consumer marketing
  21. Marketing intelligence & planning
  22. Journal of advertising
  23. Brandweek (New York, N.Y.)
  24. Journal of business research
  25. International journal of consumer studies
  26. Journal of consumer research
  27. Marketing week
  28. Journal of marketing research
  29. Advertising age
  30. Campaign (London. 1968)
  31. New media age
  32. International journal of business and management
  33. International journal of retail & distribution management
  34. Managing service quality
  35. MIT Sloan management review
  36. European journal of marketing
  37. Journal of product & brand management
  38. Marketing news
  39. Management today
  40. Wall Street journal. Eastern edition
  41. Brand strategy
  42. Business horizons
  43. Marketing (London)
  44. Journal of marketing
  45. Billboard (Cincinnati, Ohio. 1963)
  46. Industrial management + data systems
  47. European journal of operational research
  48. Computer weekly
 
  1. Customer relationship management (2005) / Peelen, Ed
  2. Customer relationship management : concepts and tools (2004) / Buttle, Francis
  3. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
  4. Advertising : principles & practice (7th ed, 2006) / Wells, William
  5. Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
  6. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
  7. Marketing (2008) / Baines, Paul
  8. European business (2nd ed, 2006) / Johnson, Debra
  9. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
  10. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
  11. Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
  12. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  13. Principles of marketing (3rd ed, 2003) / Brassington, Frances
  14. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
  15. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  16. European business (4th ed, 2001) / Mercado, Simon
  17. Research methods for business students (4th ed, 2007) / Saunders, Mark
  18. Operations management (5th ed, 2007) / Slack, Nigel

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