- Journal of targeting, measurement and analysis for marketing
- Journal of database marketing & customer strategy management
- Journal of strategic marketing
- Journal of direct, data and digital marketing practice
- Journal of retailing
- International journal of bank marketing
- Journal of advertising research
- Precision marketing
- Business strategy review
- Journal of retailing and consumer services
- International small business journal
- Journal of brand management
- B to B
- Journal of the Academy of Marketing Science
- Journal of service research : JSR
- Beverage industry
- Total quality management & business excellence
- Media (Hong Kong, China : 1988)
- Adweek (2003)
- Journal of consumer marketing
- Marketing intelligence & planning
- Journal of advertising
- Brandweek (New York, N.Y.)
- Journal of business research
- International journal of consumer studies
- Journal of consumer research
- Marketing week
- Journal of marketing research
- Advertising age
- Campaign (London. 1968)
- New media age
- International journal of business and management
- International journal of retail & distribution management
- Managing service quality
- MIT Sloan management review
- European journal of marketing
- Journal of product & brand management
- Marketing news
- Management today
- Wall Street journal. Eastern edition
- Brand strategy
- Business horizons
- Marketing (London)
- Journal of marketing
- Billboard (Cincinnati, Ohio. 1963)
- Industrial management + data systems
- European journal of operational research
- Computer weekly
| | - Customer relationship management (2005) / Peelen, Ed
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
- Advertising : principles & practice (7th ed, 2006) / Wells, William
- Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Marketing (2008) / Baines, Paul
- European business (2nd ed, 2006) / Johnson, Debra
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- European business (4th ed, 2001) / Mercado, Simon
- Research methods for business students (4th ed, 2007) / Saunders, Mark
- Operations management (5th ed, 2007) / Slack, Nigel
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