- Journal of marketing communications
- Journal of retailing and consumer services
- International journal of advertising
- Journal of marketing management
- Journal of marketing research
- Journal of consumer behaviour
- Journal of marketing
- International marketing review
- Journal of business research
- International journal of consumer studies
- Journal of consumer research
- Journal of fashion marketing and management
- Management science
- Journal of consumer marketing
- Grocer
- Journal of services marketing
- Advertising age
- Service industries journal
- Wall Street journal. Eastern edition
- International journal of retail & distribution management
- European journal of marketing
- Business horizons
- Marketing intelligence & planning
- Marketing news
- European journal of operational research
| | - Marketing strategy and management (4th ed, 2007) / Baker, Michael John
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Marketing (2008) / Baines, Paul
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Marketing management (11th ed, 2003) / Kotler, Philip
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Applied consumer behaviour (1996) / Evans, Martin
- Principles of marketing. (4th ed, 2006) / Brassington, Frances
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