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Strategic marketing : planning and control| (3rd ed, 2008) / Drummond, Graeme

book: http://library.hud.ac.uk/catlink/bib/585292

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  1. Strategic market management (9th ed, 2011) / Aaker, David A.
  2. Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
  3. Marketing strategy (2nd ed, 1998) / Fifield, Paul
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  5. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
  6. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
  7. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
  8. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
  9. Strategic market management (7th ed, 2005) / Aaker, David A.
  10. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  11. Marketing research (7th ed, 2005) / Chisnall, Peter M.
  12. Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
  13. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  14. Business research methods (2nd ed, 2007) / Bryman, Alan

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