- Journal of the Academy of Marketing Science
- Brand strategy
- Advertising age
- Strategic management journal
- Fundamentals of sport marketing (3rd ed, 2007) / Pitts, Brenda G.
- Marketing and football : an international perspective (2007) / Desbordes, Michel
- Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D.
- Sport marketing : managing the exchange process (1999) / Milne, George R.
- Sport marketing (2nd ed, 2000) / Mullin, Bernard J.
- Sponsorship : for a return on investment (2007) / Masterman, Guy
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley