- Marketing management (Chicago, Ill.)
- Precision marketing
- B to B
- Journal of consumer research
- Journal of advertising research
- Corporate communications
- Journal of consumer behaviour
- Journal of brand management
- Journal of product & brand management
- Strategic change
- Media (Hong Kong, China : 1988)
- Adweek (2003)
- Brand strategy
- International journal of consumer studies
- Journal of consumer marketing
- Marketing magazine (Toronto)
- Advertising age
- Journal of advertising
- Journal of travel research
- European journal of marketing
- Journal of business research
- Marketing intelligence & planning
- New media age
- International journal of retail & distribution management
- Journal of marketing
- Marketing week
- Design week
- Industrial management + data systems
| | - Brands and branding (2004) / Clifton, Rita
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Marketing (2008) / Baines, Paul
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
- Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Cases in operations management (3rd ed, 2003) / Johnston, R.
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Principles of marketing. (4th ed, 2006) / Brassington, Frances
- Applied consumer behaviour (1996) / Evans, Martin
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