Sponsorship : for a return on investment| (2007) / Masterman, Guy

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PR week (U.K. edition) Business horizons Journal of hospitality & tourism research (Washington, D.C.) Journal of consumer marketing New media age Advertising age Career development international Media (Hong Kong, China : 1988) Tourism and hospitality research Cornell hospitality quarterly Travel trade gazette UK and Ireland Beverage industry Employee relations Marketing intelligence & planning Human resource management journal B to B Brand strategy Journal of business research Journal of marketing management Journal of the Royal Society for the Promotion of Health Journal of marketing research California management review Caterer & hotelkeeper Music week (1983) Estates gazette Hotel & motel management International journal of project management Marketing (London) Corporate communications Marketing week Architects' journal (London) International journal of hospitality management International journal of contemporary hospitality management Qualitative market research Grocer Billboard (Cincinnati, Ohio. 1963) Cornell hotel and restaurant administration quarterly Journal of services marketing Campaign (London. 1968) International journal of retail & distribution management Journal of international business studies Journal of marketing Drug store news Journal of business ethics		Thoughtful fundraising : concepts, issues and perspectives (2007) / Mordaunt, Jill Creative philanthropy : towards a new philanthropy for the twenty-first century (2006) / Anheier, Helmut K. Finding company sponsors for good causes. (2000) / Wells, Chris Sponsorship measurement and evaluation (2009) / Houlder, Fraser Writing successful funding bids : trainer's manual (2008) / Cummings, Andrew Relationship fundraising : a donor-based approach to the business of raising money (2nd ed, 2002) / Burnett, Ken Fundraising management : analysis, planning and practice (2nd ed, 2010) / Sargeant, Adrian Global sport sponsorship (2005) / Amis, John Special events : proven strategies for nonprofit fund raising (2nd ed, 2004) / Wendroff, Alan L. Sponsorship : strategies for maximising the return on investment : a SportBusiness Group report (2006) / Kolah, Ardi Sponsorship works : the essential casebook for brands, agencies and rights holders / [Editor: Luke Upton]. 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Marketing destinations and venues for conferences, conventions and business events (2006) / Davidson, Rob The Olympic Games : a social science perspective (2nd ed, 2007) / Toohey, Kristine Experiential marketing : a practical guide to interactive brand experiences (2009) / Smilansky, Shaz The best Olympics ever? : social impacts of Sydney 2000 (2002) / Lenskyj, Helen Sport marketing (3rd ed, 2007) / Mullin, Bernard James Successful charity marketing : meeting need (2nd ed, 1998) / Bruce, Ian Stadia : a design and development guide. (4th ed, 2007) / John, Geraint Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D. Sponsorship's holy grail : six sigma forges the link between sponsorship & business goals (2005) / Bednar, Raymond Mega-events and modernity : olympics and expos in the growth of global culture (2000) / Roche, Maurice Olympic tourism (2008) / Weed, Mike Destination branding : creating the unique destination proposition (2002) / Morgan, Nigel Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim Marketing your event planning business : a creative approach to gaining the competitive edge (2004) / Allen, Judy Sport management : principles and application (2nd ed, 2009) / Hoye, Russell Event management & event tourism (2nd ed, 2005) / Getz, Donald Special event production : the process (2008) / Matthews, Doug Event planning : ethics and etiquette : a principled approach to the business of special event management (2003) / Allen, Judy Management of event operations (2006) / Tum, Julia Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C. 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