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Customer relationship management : a databased approach| (2006) / Kumar, V.

book: http://library.hud.ac.uk/catlink/bib/547192

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JOURNALSBOOKS
  1. Marketing science (Providence, R.I.)
  2. Journal of marketing theory and practice
  3. Sales & marketing management
  4. Precision marketing
  5. Journal of the Academy of Marketing Science
  6. International journal of bank marketing
  7. Journal of brand management
  8. Journal of retailing
  9. Journal of service research : JSR
  10. Journal of marketing research
  11. Corporate communications
  12. International journal of service industry management
  13. International journal of business and management
  14. Journal of services marketing
  15. Measuring business excellence
  16. Interfaces (Providence)
  17. Journal of consumer marketing
  18. International marketing review
  19. TQM magazine
  20. Total quality management & business excellence
  21. Media (Hong Kong, China : 1988)
  22. Brand strategy
  23. International journal of social economics
  24. Brandweek (New York, N.Y.)
  25. Journal of product & brand management
  26. International journal of consumer studies
  27. Marketing magazine (Toronto)
  28. MIT Sloan management review
  29. European business review
  30. Journal of advertising
  31. Journal of business strategy
  32. Business process management journal
  33. Marketing intelligence & planning
  34. Long range planning
  35. Vital speeches of the day
  36. Business horizons
  37. International journal of quality & reliability management
  38. Managing service quality
  39. Journal of marketing
  40. Journal of international business studies
  41. European journal of marketing
  42. Accountancy (London)
  43. International journal of retail & distribution management
  44. Management research news
  45. International journal of operations & production management
  46. Strategic direction (Bradford, England)
  47. International journal of physical distribution & logistics management
  48. Journal of business research
  49. Marketing week
  50. Advertising age
 
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  6. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
  7. Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
  8. Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
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  13. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
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