- Journal of consumer marketing
- Advertising age
| | - Best practice cases in branding : lessons from the world's strongest brands (2003) / Keller, Kevin Lane
- From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
- Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
- Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
- Brands and branding (2004) / Clifton, Rita
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Principles and practice of marketing (5th ed, 2007) / Jobber, David
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Principles of marketing (12th ed, 2008) / Kotler, Philip
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Consumer behavior (8th ed, 1995) / Engel, James F.
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
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