- Australasian marketing journal
- FoodService director
- International journal of consumer studies
- Beverage industry
- Asia Pacific journal of marketing and logistics
- Adweek (2003)
- Journal of consumer behaviour
- Journal of marketing research
- Journal of business & industrial marketing
- Brand strategy
- Corporate communications
- Human resource management journal
- Grocer
- PR week (U.K. edition)
- Human resource management international digest
- Strategic change
- Advertising age
- Brandweek (New York, N.Y.)
- Journal of business research
- International marketing review
- Campaign (London. 1968)
- Business horizons
- Journal of marketing
- Fortune
- Strategic direction (Bradford, England)
- Journal of applied psychology
- European journal of marketing
- Accountancy (London)
- European journal of operational research
- Marketing week
- International journal of retail & distribution management
- Computerworld
- Marketing intelligence & planning
| | - Marketing strategy : the difference between marketing and markets (3rd ed, 2007) / Fifield, Paul
- Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
- Marketing strategies for competitive advantage (2000) / Adcock, Dennis
- Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
- Marketing (2008) / Baines, Paul
- Marketing : concepts and strategies. (5th ed, 2006) / Dibb, Sally
- Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
- Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
- E-marketing. (4th ed, 2006) / Strauss, Judy
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
- Project management : planning and control techniques (5th ed, 2006) / Burke, Rory
- Essentials of marketing (2005) / Brassington, Frances
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Organizational behavior (9th ed, 2005) / Schermerhorn, John R.
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Marketing management. (12th ed, 2006) / Kotler, Philip
- Marketing : principles and practice (5th ed, 1998) / Cannon, Tom
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Business research methods (2nd ed, 2007) / Bryman, Alan
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Marketing management (11th ed, 2003) / Kotler, Philip
- Retail marketing (2nd ed, 2002) / McGoldrick, Peter J.
- Principles of marketing. (4th ed, 2006) / Brassington, Frances
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Research methods for business students (5th ed, 2009) / Saunders, Mark
- Business research methods (9th ed, 2006) / Cooper, Donald R.
- Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
- Essentials of marketing (2nd ed, 2007) / Brassington, Frances
- International marketing (8th ed, 2000) / Terpstra, Vern
- Hospitality management and organisational behaviour (4th ed, 2001) / Mullins, Laurie J.
- Research methods for business : a skill-building approach (4th ed, 2003) / Sekaran, Uma
- Corporate strategy (4th ed, 2006) / Lynch, Richard L.
- Project management (3rd ed, 2003) / Maylor, Harvey
- Human resource management at work : people management and development (3rd ed, 2005) / Marchington, Mick
- Public relations principles and practice. (1997) / Kitchen, Philip
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Operations management (2nd ed, 2005) / Hill, Terry
- Organisational behaviour and analysis : an integrated approach (2nd ed, 2002) / Rollinson, Derek
- Marketing (1998) / Lancaster, Geoffrey A.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Research methods for business students (4th ed, 2007) / Saunders, Mark
- Operations management. (1999) / Waters, Donald
- Accounting (2nd ed, 2006) / Jones, Michael
- Surviving your dissertation : a comprehensive guide to content and process (2nd ed, 2001) / Rudestam, Kjell Erik
- Operations management (5th ed, 2007) / Slack, Nigel
- Organizational behaviour : an introductory text (5th ed, 2004) / Buchanan, David A.
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Exploring corporate strategy : Gerry Johnson, Kevan Scholes, Richard Whittington. (7th ed, 2006) / Johnson, Gerry
- Introducing human resource management (4th ed, 2005) / Foot, Margaret
- Organisational behaviour and analysis : an integrated approach (3rd ed, 2005) / Rollinson, Derek
- Management theory and practice (6th ed, 2004) / Cole, G. A.
- Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David
- Corporate strategy (2nd ed, 1999) / Bennett, Roger
- Strategic management : awareness and change (5th ed, 2005) / Thompson, John L.
|