- Journal of international consumer marketing
- NZ marketing magazine
- Journal of promotion management
- International journal of advertising
- Journal of advertising research
- Journal of marketing practice : applied marketing science
- Retail week
- Adweek (2003)
- Marketing magazine (Toronto)
- International journal of nonprofit and voluntary sector marketing
- Asia Pacific journal of marketing and logistics
- Global finance
- Journal of brand management
- Journal of consumer marketing
- Euromoney
- Far Eastern economic review
- Qualitative market research
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- Online (Weston, Conn.)
- Marketing management (Chicago, Ill.)
- Marketing news
- Journal of marketing management
- Journal of the Academy of Marketing Science
- Advertising age
- Total quality management & business excellence
- World trade (Irvine, Calif.)
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- Corporate communications
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- Journal of direct, data and digital marketing practice
- Journal of vacation marketing
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- Journal of hospitality & tourism research (Washington, D.C.)
- Journal of business & industrial marketing
- Media (Hong Kong, China : 1988)
- Beverage industry
- Journal of consumer behaviour
- Marketing (London)
- Campaign (London. 1968)
- New media age
- B to B
- American banker
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- Journal of travel & tourism marketing
- Travel weekly (London, England)
- Journal of product & brand management
- Strategic change
- NZBusiness
- Marketing intelligence & planning
- Strategy & leadership
- Music week (1983)
- Financial management (London, England)
- Journal of marketing
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- International journal of retail & distribution management
- Supply chain management
- International journal of consumer studies
- Hotel & motel management
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- Nation's restaurant news
- Aviation week & space technology
- International journal of business and management
- PR week (U.K. edition)
- Travel trade gazette UK and Ireland
- European journal of marketing
- Fortune
- Building design
- Marketing week
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- Managing service quality
- European business review
- International journal of physical distribution & logistics management
- Journal of business strategy
- British food journal (1966)
- Annals of tourism research
- Strategic direction (Bradford, England)
- Journal of business ethics
- Business process management journal
- Forbes
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- International journal of contemporary hospitality management
- Strategic management journal
- Bloomberg businessweek
- Tourism management (1982)
- Journal of business research
- Management decision
- Computerworld
| | - The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne
- Marketing research. (10th ed, 2011) / Aaker, David A.
- The marketing book (6th ed, 2008) / Baker, Michael John
- The event manager's bible : the complete guide to planning and organising a voluntary or public event (3rd ed, 2009) / Conway, Des
- Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K.
- The successful marketing plan : a disciplined and comprehensive approach (2nd ed, 1997) / Hiebing, Roman G.
- Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
- Strategic marketing : creating competitive advantage (2010) / West, Douglas C.
- Marketing management and strategy (4th ed, 2006) / Doyle, Peter2003
- Human resource management for events : managing the event workforce (2007) / Van der Wagen, Lynn
- Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
- Event risk management and safety (2002) / Tarlow, Peter E.
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Event management : for tourism, cultural, business, and sporting events (2005) / Van der Wagen, Lynn
- Event studies : theory, research and policy for planned events (2007) / Getz, Donald
- Principles and practice of marketing (5th ed, 2007) / Jobber, David
- Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
- Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Event management : a professional and developmental approach (2nd ed, 2005) / Damster, Greg
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Events design and experience (2007) / Berridge, Graham
- Festival and events management : an international arts and culture perspective (2004) / Yeoman, Ian
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Events management (2nd ed, 2006) / Bowdin, G. A. J.
- Marketing research (6th ed, 2001) / Chisnall, Peter M.
- Cases in operations management (3rd ed, 2003) / Johnston, R.
- Successful event management : a practical handbook (2nd ed, 2004) / Shone, Anton
- Research methods for business students (5th ed, 2009) / Saunders, Mark
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Total quality management : text with cases (2nd ed, 2000) / Oakland, John S.
- Introducing human resource management (5th ed, 2008) / Foot, Margaret
- Corporate strategy (4th ed, 2006) / Lynch, Richard L.
- Business research methods (9th ed, 2006) / Cooper, Donald R.
- Operations and process management : principles and practice for strategic impact (2006) / Slack, Nigel
- Human resource management at work : people management and development (3rd ed, 2005) / Marchington, Mick
- Principles of marketing. (4th ed, 2006) / Brassington, Frances
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Essentials of marketing (2nd ed, 2007) / Brassington, Frances
- Strategic management : awareness and change (5th ed, 2005) / Thompson, John L.
- Introducing human resource management (4th ed, 2005) / Foot, Margaret
- Applied consumer behaviour (1996) / Evans, Martin
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Operations management : a supply chain approach (2nd ed, 2003) / Waller, Derek L.
- Public relations principles and practice. (1997) / Kitchen, Philip
- Research methods for business students (4th ed, 2007) / Saunders, Mark
- Introduction to marketing : a step-by-step guide to all the tools of marketing (1999) / Lancaster, Geoffrey A.
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Management and organisational behaviour (8th ed, 2007) / Mullins, Laurie J.
- Operations management (5th ed, 2007) / Slack, Nigel
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