- International journal of marketing studies
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- Journal of targeting, measurement and analysis for marketing
- Journal of consumer marketing
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- Journal of the Academy of Marketing Science
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- International journal of research in marketing
- China business review
- Journal of database marketing & customer strategy management
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- NZBusiness
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- Brandweek (New York, N.Y.)
- Campaign (London. 1968)
- American journal of agricultural economics
- International marketing review
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- Adweek (2003)
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- Consumers (2nd ed, 2004) / Arnould, Eric J.
- Consumer behavior (4th ed, 2007) / Hoyer, Wayne D.
- Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R.
- Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R.
- Consumer behavior and marketing strategy (8th ed, 2008) / Peter, J. Paul
- Marketing research : an international approach (2006) / Schmidt, Marcus J.
- Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
- International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
- Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R.
- Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
- Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
- Global marketing management (4th ed, 2008) / Kotabe, Masaaki
- Mastering e-business (2004) / Groucutt, Jon
- Consumer behaviour (2nd ed, 2009) / Evans, Martin
- Essentials of marketing research (4th ed, 2005) / Proctor, Tony
- Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
- Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K.
- Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- The ethical consumer (2005) / Harrison, Rob
- Consumer behavior (1996) / Wells, William
- From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
- International marketing strategy (5th ed, 2005) / Bradley, Frank
- Marketing strategies for competitive advantage (2000) / Adcock, Dennis
- Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Understanding customers. (1997) / Rice, Chris
- Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
- Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
- Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
- International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Consumer behavior (3rd ed, 1994) / Wilkie, William L.
- Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
- Consumers (2002) / Arnould, Eric J.
- Financial markets and institutions (4th ed, 2004) / Howells, P. G. A.
- Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
- Foundations of marketing (2nd ed, 2006) / Jobber, David
- Understanding the consumer : a psychological approach (1997) / Statt, David A.
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Principles of marketing (13th ed, 2010) / Kotler, Philip
- Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Essentials of marketing (4th ed, 2002) / Lancaster, Geoffrey A.
- Managerial economics : an analysis of business issues (3rd ed, 2001) / Davies, H.
- Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
- Marketing : an introduction (7th ed, 2005) / Armstrong, Gary
- E-marketing. (4th ed, 2006) / Strauss, Judy
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Successful branding (2001) / Choudhury, Pran
- Marketing management. (12th ed, 2006) / Kotler, Philip
- Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
- Consumer behaviour in tourism (1999) / Swarbrooke, John
- Applied consumer behaviour (1996) / Evans, Martin
- Advertising : principles & practice (7th ed, 2006) / Wells, William
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Consumer behaviour (3rd ed, 1995) / Chisnall, Peter M.
- Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
- European economic integration (4th ed, 2005) / McDonald, Frank
- CRM : redefining customer relationship management (2002) / Peel, Jeffrey
- Microeconomics (2001) / Warmington, Bob
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Consumer behavior and managerial decision making (1999) / Kardes, Frank R.
- Essentials of marketing (2nd ed, 2007) / Brassington, Frances
- Marketing management (11th ed, 2003) / Kotler, Philip
- Retail marketing (2002) / Sullivan, Malcolm
- Retail marketing (2nd ed, 2002) / McGoldrick, Peter J.
- European business (2nd ed, 2006) / Johnson, Debra
- Consumer behavior (8th ed, 1995) / Engel, James F.
- International business (2002) / McDonald, Frank
- Principles of marketing (12th ed, 2008) / Kotler, Philip
- Marketing research : an applied approach (2000) / Malhotra, Naresh K.
- Finance and accounting for business (2004) / Ryan, Bob
- Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
- Retail marketing management (2nd ed, 2003) / Gilbert, David
- Corporate strategy (4th ed, 2006) / Lynch, Richard L.
- Marketing (2008) / Baines, Paul
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
- Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
- Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
- Management research (2nd ed, 2002) / Easterby-Smith, Mark
- Organizational behaviour : an introductory text (6th ed, 2007) / Huczynski, Andrzej
- Strategy : analysis and practice (2005) / McGee, John
- Organisational behaviour and analysis : an integrated approach (3rd ed, 2005) / Rollinson, Derek
- Operations management (2nd ed, 2005) / Hill, Terry
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Contemporary strategy analysis (5th ed, 2005) / Grant, Robert M.
- Exploring strategy. Text & cases (9th ed, 2011) / Johnson, Gerry
- Business ethics : managing corporate citizenship and sustainability in the age of globalization (2nd ed, 2007) / Crane, Andrew
- The strategy process : concepts, contexts, cases. (4th ed, 2003) / Mintzberg, Henry
- Operations management : a supply chain approach (2nd ed, 2003) / Waller, Derek L.
- Principles of retail management (2004) / Varley, Rosemary
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