- Journal of business market management
- Bulletin of the American Society for Information Science and Technology
- Journal of relationship marketing (Binghamton, N.Y.)
- Customer inter@ction solutions
- Bulletin of the American Society for Information Science and Technology
- Journal of database marketing
- Journal of performance management
- MC technology marketing intelligence
- Customer relationship management (Malibu, Calif.)
- Gases & welding distributor
- Journal of international business research
- Journal of interactive marketing
- Quantitative marketing and economics
- Journal of organizational computing and electronic commerce
- Journal of Internet commerce
- Journal of current issues and research in advertising
- Sport marketing quarterly
- DM news
- International journal of electronic commerce
- Catalog age
- Data & knowledge engineering
- Electronic commerce research and applications
- Journal of targeting, measurement and analysis for marketing
- Journal of service research : JSR
- Journal of marketing communications
- Journal of developmental entrepreneurship
- Journal of the Academy of Marketing Science
- Journal of direct, data and digital marketing practice
- Data base for advances in information systems
- Bank technology news
- Community banker (Washington, D.C.)
- International journal of electronic business management
- EContent (Wilton, Conn.)
- Journal of public relations research
- Medical marketing & media
- Marketing letters
- Marketing science (Providence, R.I.)
- Precision marketing
- ABA bank marketing
- Finance week
- Multichannel merchant
- SGB
- Marketing management (Chicago, Ill.)
- Training for quality
- Journal of marketing theory and practice
- Journal of personal selling & sales management
- Information society
- PROMO (Danbury, Conn.)
- Journal of international entrepreneurship
- Electronic commerce research
- Journal of international consumer marketing
- Agri marketing
- B&T Magazine
- Journal of services research
- Journal of management information systems
- National jeweler
- E-service journal
- Transportation (Dordrecht)
- Journal of Euro-marketing
- Western farm press
- Electronic markets
- Waste age
- Services marketing quarterly
- Communications of the Association for Information Systems
- LP-gas
- Journal of international food & agribusiness marketing
- Journal of software
- Bank marketing
- Journal of computer information systems
- Journal of financial services marketing
- Journal of strategic marketing
- Inžinerinė ekonomika
- National underwriter (Life, health/financial services ed.)
- Journal of marketing management
- Journal of business & industrial marketing
- Journal of the Association for Information Systems
- Art business news
- Handbook of business strategy
- Journal of medical marketing
- International review of retail, distribution and consumer research
- Ward's dealer business
- Baseline (New York, N.Y.)
- Journal of electronic commerce research
- Journal of strategic information systems
- Marketing research (Chicago, Ill.)
- Public relations tactics
- International journal of managerial finance
- Journal of air transportation
- United States banker (Cos Cob)
- Strategic organization
- Journal of nonprofit & public sector marketing
- Australasian marketing journal
- Business strategy review
- Journal of consumer marketing
- European journal of innovation management
- International journal of research in marketing
- Journal of management and governance
- Irish journal of management
- Journal of brand management
- Journal of the Academy of Marketing Science
| | - Successful direct marketing methods : interactive, database, and customer-based marketing for digital age (8th ed, 2008) / Stone, Bob
- The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff (2009) / Shih, Clara Chung-wai
- Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John
- Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R.
- Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave
- Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K.
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Service operations management : improving service delivery (3rd ed, 2008) / Johnston, Robert
- Strategic marketing : creating competitive advantage (2010) / West, Douglas C.
- Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John
- Consumer behavior (4th ed, 2007) / Hoyer, Wayne D.
- Customer relationship management (2005) / Peelen, Ed
- Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
- Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
- Business research : a practical guide for undergraduate & postgraduate students (3rd ed, 2009) / Collis, Jill
- Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Business research methods (10th ed, 2008) / Cooper, Donald R.
- Research methods for business students (5th ed, 2009) / Saunders, Mark
- Business statistics for non-mathematicians (2nd ed, 2007) / Taylor, Sonia
- Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
- Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
- Consumer behavior (9th ed, 2007) / Schiffman, Leon G.
- European business (2nd ed, 2006) / Johnson, Debra
- Advertising : principles & practice (7th ed, 2006) / Wells, William
- Human resource management : theory and practice (4th ed, 2007) / Bratton, John
- CRM : redefining customer relationship management (2002) / Peel, Jeffrey
- Service operations management : improving service delivery (2nd ed, 2005) / Johnston, Robert
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
- Business research methods (2nd ed, 2007) / Bryman, Alan
- Organisational behaviour and analysis : an integrated approach (4th ed, 2008) / Rollinson, Derek
- Retail marketing (2002) / Sullivan, Malcolm
- Doing your dissertation in business and management : the reality of researching and writing (2006) / Brown, Reva
- Strategic management : awareness & change. (6th ed, 2010) / Thompson, John L.
- Essentials of marketing (2nd ed, 2007) / Brassington, Frances
- International human resource management (2003) / Harris, Hilary
- Marketing (2008) / Baines, Paul
- Operations management (2nd ed, 2005) / Hill, Terry
- Exploring strategy. Text & cases (9th ed, 2011) / Johnson, Gerry
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Accounting (2nd ed, 2006) / Jones, Michael
- Operations and quality management. (1999) / Ho, Samuel K.
- Management & organisational behaviour (9th ed, 2010) / Mullins, Laurie J.
- Organizational behaviour : an introductory text (6th ed, 2007) / Huczynski, Andrzej
- Researching and writing dissertations in business and management (2010) / Riley, Michael
- Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
- Principles of marketing (12th ed, 2008) / Kotler, Philip
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Total quality management : text with cases (3rd ed, 2003) / Oakland, John S.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Marketing management. (12th ed, 2006) / Kotler, Philip
- Principles of marketing. (4th ed, 2006) / Brassington, Frances
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Management and organisational behaviour (8th ed, 2007) / Mullins, Laurie J.
- Microeconomics (2001) / Warmington, Bob
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Retailing : environment & operations (2002) / Newman, Andrew J.
- Business research methods (9th ed, 2006) / Cooper, Donald R.
- Business research : a practical guide for undergraduate and postgraduate students (1997) / Hussey, Jill
- Retail marketing management (2nd ed, 2003) / Gilbert, David
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Operations management (5th ed, 2007) / Slack, Nigel
- Business ethics : managing corporate citizenship and sustainability in the age of globalization (2nd ed, 2007) / Crane, Andrew
- Operations management (4th ed, 2004) / Slack, Nigel
- Organisational behaviour and analysis : an integrated approach (3rd ed, 2005) / Rollinson, Derek
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Operations and process management : principles and practice for strategic impact (2006) / Slack, Nigel
- Researching business and management (2005) / Maylor, Harvey
- Operations management for MBAs (1999) / Meredith, Jack R.
- Consumers (2002) / Arnould, Eric J.
- Applied consumer behaviour (1996) / Evans, Martin
- Operations management. (1999) / Waters, Donald
- SPSS V18 August 2010 (PASW)
- Research methods for business students (4th ed, 2007) / Saunders, Mark
- Exploring corporate strategy : Gerry Johnson, Kevan Scholes, Richard Whittington. (7th ed, 2006) / Johnson, Gerry
- Corporate strategy (3rd ed, 2003) / Lynch, Richard L.
- Strategy safari : a guided tour through the wilds of strategic management (1998) / Mintzberg, Henry
- An introduction to qualitative research (4th ed, 2009) / Flick, Uwe
- Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Management theory and practice (6th ed, 2004) / Cole, G. A.
- Consumer behavior (8th ed, 1995) / Engel, James F.
- European business (4th ed, 2001) / Mercado, Simon
- Strategic management : awareness and change (5th ed, 2005) / Thompson, John L.
- International trade : new patterns of trade, production & investment (2nd ed, 2000) / Grimwade, Nigel
- Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E.
- Marketing (1998) / Lancaster, Geoffrey A.
- Organizational behaviour : an introductory text (5th ed, 2004) / Buchanan, David A.
- Exploring corporate strategy (7th ed, 2005) / Johnson, Gerry
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