International journal of advertising

People who looked at this thing, also looked at this stuff...

JOURNALS		BOOKS
Journal of current issues and research in advertising Journal of marketing communications Journal of Indian business research Direct (Stamford, Conn.) Asian journal of communication Cablefax (Denver, Colo.) Journal of advertising research Journal of international consumer marketing Journal of promotion management IOMA's report on managing credit, receivables & collections NZ marketing magazine Transnational corporations Advertising age's business marketing Leisure sciences Journal of nonprofit & public sector marketing Debt3 Mathematics and computers in simulation Admedia Journal of the Academy of Marketing Science Response (Duluth, Minn.) Journal of Euro-marketing PROMO (Danbury, Conn.) Quantitative marketing and economics Psychology & marketing Emerging markets review International journal of wine business research Advances in consumer research Journal of relationship marketing (Binghamton, N.Y.) International journal of market research Australasian marketing journal Journal of Asia-Pacific business Journal of public relations research Journal of consumer psychology Public relations quarterly Info (Cambridge, England) Journal of interactive marketing Journal of targeting, measurement and analysis for marketing Interdisciplinary Journal of Contemporary Research In Business Journal of the Academy of Marketing Science Multinational business review International journal of electronic commerce International journal of marketing studies Sport in society Journal of advertising Consumption, markets and culture Review of Black political economy Contractor (Newton, Mass.) Journal of international marketing (East Lansing, Mich.) Economics of transition Managing intellectual property International communication gazette Indiana business magazine Journal of international food & agribusiness marketing Journal of business and management Telecommunications policy Journal of database marketing & customer strategy management Journal of modelling in management International journal of nonprofit and voluntary sector marketing International journal of research in marketing Review of industrial organization Journalism & mass communication quarterly Journal of marketing theory and practice International journal of wine marketing TelevisionWeek (Chicago, Ill.) Marketing magazine (Toronto) Total telecom Global investor Journal of brand management Journal of direct, data and digital marketing practice Journal of strategic marketing International entrepreneurship and management journal Marketing letters Journal of cultural economics Journal of economic psychology Journal of product & brand management International marketing review Filtration industry analyst Journal of consumer behaviour Soccer and society Nuclear plant journal Serials librarian Journal of marketing management Health marketing quarterly International economy Journal of African business Qualitative research reports in communication Journal of consumer culture Public relations tactics Dealernews (1987) Journal of marketing research Agri marketing Banker (London) Corporate communications Catalog age Papers in regional science Journal of consumer research Journal of consumer affairs China business review Marketing research (Chicago, Ill.) Tobacco control		Strategic advertising management (3rd ed, 2009) / Percy, Larry The advertising and consumer culture reader (2009) / Turow, Joseph Cross-cultural marketing : theory, practice and relevance (2009) / Burton, Dawn Marketing across cultures (5th ed, 2009) / Usunier, Jean-Claude Sponsorship's holy grail : six sigma forges the link between sponsorship & business goals (2005) / Bednar, Raymond Contemporary strategic marketing (2002) / Brennan, Ross Global marketing and advertising : understanding cultural paradoxes (3rd ed, 2010) / Mooij, Marieke K. de The practice of public relations (11th ed, 2011) / Seitel, Fraser P. Consumers (2nd ed, 2004) / Arnould, Eric J. Advertising : principles & practice. (8th ed, 2009) / Wells, William The practice of market research : an introduction (3rd ed, 2009) / McGivern, Yvonne Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R. Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K. This is PR : the realities of public relations (10th ed, 2010) / Newsom, Doug Strategic brand management (2007) / Elliott, Richard Marketing strategy : the difference between marketing and markets (3rd ed, 2007) / Fifield, Paul Strategic marketing : creating competitive advantage (2010) / West, Douglas C. Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R. Strategic marketing (9th ed, 2009) / Cravens, David W. Internet marketing : strategy, implementation and practice (4th ed, 2009) / Chaffey, Dave Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Integrated marketing communications (2nd ed, 2005) / Pickton, David Sponsorship : for a return on investment (2007) / Masterman, Guy Cooperative strategy : competing successfully through strategic alliances (1999) / Dussauge, Pierre Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. Advertising (2006) / Yeshin, Tony Business ethics and values : individual, corporate and international perspectives (3rd ed, 2009) / Fisher, C. M. Business research methods (2nd ed, 2008) / Blumberg, Boris Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris The business of sport management (2004) / Beech, John The practice of advertising (5th ed, 2005) / Mackay, Adrian Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R. Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Doing business in emerging markets : entry and negotiation strategies (2002) / Cavusgil, S. Tamer Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm Consumer behaviour (2nd ed, 2009) / Evans, Martin Advertising : principles & practice (7th ed, 2006) / Wells, William Principles of marketing (13th ed, 2010) / Kotler, Philip Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Event sponsorship (2003) / Skinner, Bruce E. Building great customer experiences (2002) / Shaw, Colin Management research (3rd ed, 2008) / Easterby-Smith, Mark Consumer behavior (4th ed, 2007) / Hoyer, Wayne D. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony Competitive advantage : creating and sustaining superior performance (2004) / Porter, Michael E. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Essentials of marketing research (4th ed, 2005) / Proctor, Tony Kotler on marketing (2001) / Kotler, Philip Consumer behavior (9th ed, 2007) / Schiffman, Leon G. Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John Customer relationship management (2005) / Peelen, Ed Research methods for business students (5th ed, 2009) / Saunders, Mark Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco International business (4th ed, 2006) / Rugman, Alan M. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave Essentials of marketing (4th ed, 2002) / Lancaster, Geoffrey A. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R. Research methods for business : a skill-building approach. (5th ed, 2010) / Sekaran, Uma Principles of marketing (12th ed, 2008) / Kotler, Philip Brands and branding (2004) / Clifton, Rita Consumer behavior (8th ed, 2004) / Schiffman, Leon G. Finance and accounting for business (2nd ed, 2008) / Ryan, Bob Business research methods (2nd ed, 2007) / Bryman, Alan Marketing : concepts and strategies. (5th ed, 2006) / Dibb, Sally The media student's book (4th ed, 2006) / Branston, Gill Management of event operations (2006) / Tum, Julia Marketing research (7th ed, 2005) / Chisnall, Peter M. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Managing across borders : the transnational solution (2nd ed, 2002) / Bartlett, Christopher A. Business research methods (10th ed, 2008) / Cooper, Donald R. International marketing strategy (5th ed, 2005) / Bradley, Frank Marketing management and strategy (3rd ed, 2002) / Doyle, P. Accounting : an introduction (4th ed, 2008) / McLaney, E. J. Advertising. (2000) / Wright, Ray Organizational behaviour / David A. Buchanan, Andrzej A. Huczynski. (7th ed, 2010) / Buchanan, David A. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony The European Union : economics and policies (7th ed, 2004) / el-Agraa, A. M. Consumer behavior (9th ed, 2001) / Blackwell, Roger D. Marketing management. (12th ed, 2006) / Kotler, Philip Even more offensive marketing : an exhilarating action guide to winning in business (1997) / Davidson, Hugh Purchasing and supply chain management (7th ed, 2006) / Lysons, Kenneth Strategic management : awareness & change. (6th ed, 2010) / Thompson, John L. Organisational behaviour and analysis : an integrated approach (4th ed, 2008) / Rollinson, Derek European business (2nd ed, 2006) / Johnson, Debra Marketing (2008) / Baines, Paul Strategic market management (7th ed, 2005) / Aaker, David A. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Global logistics and supply chain management (2008) / Mangan, John Research methods for business students (3rd ed, 2003) / Saunders, Mark N. K. Service operations management : improving service delivery (2nd ed, 2005) / Johnston, Robert Exploring strategy. Text & cases (9th ed, 2011) / Johnson, Gerry Successful event management : a practical handbook (2nd ed, 2004) / Shone, Anton Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm Retailing management (5th ed, 2004) / Levy, Michael Advertising. (4th ed, 2000) / White, Roderick