[ pick random item ]

Strategic marketing : creating competitive advantage| (2006) / West, Douglas C.

book: http://library.hud.ac.uk/catlink/bib/522357

People who looked at this thing, also looked at this stuff...

JOURNALSBOOKS
  1. Journal of marketing communications
  2. Journal of international consumer marketing
  3. International journal of research in marketing
  4. NZ marketing magazine
  5. Journal of marketing practice : applied marketing science
  6. Precision marketing
  7. Journal of retailing and consumer services
  8. Journal of marketing research
  9. Asia Pacific journal of marketing and logistics
  10. Journal of consumer psychology
  11. China business review
  12. Marketing management (Chicago, Ill.)
  13. Global finance
  14. Journal of the Academy of Marketing Science
  15. Media (Hong Kong, China : 1988)
  16. Journal of consumer marketing
  17. International marketing review
  18. Brand strategy
  19. Journal of revenue and pricing management
  20. Journal of marketing management
  21. Industrial marketing management
  22. NZBusiness
  23. Journal of advertising research
  24. Critical perspectives on accounting
  25. Marketing magazine (Toronto)
  26. Adweek (2003)
  27. Corporate communications
  28. Euromoney
  29. Wall Street journal. Eastern edition
  30. Journal of services marketing
  31. Journal of hospitality & tourism research (Washington, D.C.)
  32. California management review
  33. Journal of business & industrial marketing
  34. International journal of bank marketing
  35. International journal of service industry management
  36. Grocer
  37. Qualitative market research
  38. Journal of product & brand management
  39. Marketing news
  40. Marketing intelligence & planning
  41. Total quality management & business excellence
  42. Advertising age
  43. Euroweek : the Euromarket's first newspaper
  44. Journal of advertising
  45. Journal of international business studies
  46. Brandweek (New York, N.Y.)
  47. Canadian business (1977)
  48. International journal of consumer studies
  49. Journal of business strategy
  50. Journal of consumer research
  51. Journal of marketing
  52. British food journal (1966)
  53. Business horizons
  54. Nation's restaurant news
  55. Service industries journal
  56. International journal of business and management
  57. Marketing week
  58. International journal of social economics
  59. Journal of travel research
  60. European journal of marketing
  61. Campaign (London. 1968)
  62. Strategy & leadership
  63. Journal of business research
  64. International journal of retail & distribution management
  65. Design week
  66. Marketing (London)
  67. Travel trade gazette UK and Ireland
  68. Financial management (London, England)
  69. International journal of educational management
  70. Strategic direction (Bradford, England)
  71. New media age
  72. Harvard business review
  73. European management journal
  74. Cornell hotel and restaurant administration quarterly
  75. International journal of hospitality management
  76. Caterer & hotelkeeper
  77. Strategic management journal
  78. European business review
  79. Long range planning
  80. Annals of tourism research
  81. Accountancy (London)
  82. Computer weekly
  83. Journal of business ethics
 
  1. Integrated advertising, promotion & marketing communications (2nd ed, 2004) / Clow, Kenneth E.
  2. Integrated marketing communications (2nd ed, 2005) / Pickton, David
  3. Marketing communications : a European perspective (2nd ed, 2004) / Pelsmacker, Patrick de
  4. Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de
  5. Global marketing management (4th ed, 2008) / Kotabe, Masaaki
  6. Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin
  7. Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
  8. Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E.
  9. Marketing strategies for competitive advantage (2000) / Adcock, Dennis
  10. Strategic marketing (8th ed, 2006) / Cravens, David W.
  11. Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R.
  12. Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
  13. Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
  14. Marketing research : an international approach (2006) / Schmidt, Marcus J.
  15. Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane
  16. Marketing strategy and management (4th ed, 2007) / Baker, Michael John
  17. Consumer behavior (4th ed, 2007) / Hoyer, Wayne D.
  18. International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
  19. Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John
  20. Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
  21. Foundations of marketing (2nd ed, 2006) / Jobber, David
  22. Consumer behavior (9th ed, 2007) / Schiffman, Leon G.
  23. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  24. Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
  25. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  26. Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
  27. Strategic marketing : creating competitive advantage (2010) / West, Douglas C.
  28. Essentials of marketing research (4th ed, 2005) / Proctor, Tony
  29. Customer relationship management : concepts and tools (2004) / Buttle, Francis
  30. Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
  31. Direct and interactive marketing (2001) / Sargeant, Adrian
  32. Strategic market management (7th ed, 2005) / Aaker, David A.
  33. From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
  34. Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
  35. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
  36. Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm
  37. Customer relationship management (2005) / Peelen, Ed
  38. Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
  39. E-marketing. (4th ed, 2006) / Strauss, Judy
  40. E-business and e-commerce management : strategy, implementation and practice (2nd ed, 2004) / Chaffey, Dave
  41. Marketing (2008) / Baines, Paul
  42. E-marketing strategy (2001) / Chaston, Ian
  43. Marketing management and strategy (3rd ed, 2002) / Doyle, P.
  44. Marketing research (7th ed, 2005) / Chisnall, Peter M.
  45. Advertising : principles & practice (7th ed, 2006) / Wells, William
  46. International marketing strategy (5th ed, 2005) / Bradley, Frank
  47. Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
  48. Marketing management. (12th ed, 2006) / Kotler, Philip
  49. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
  50. International marketing and export management (4th ed, 2002) / Albaum, Gerald
  51. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
  52. Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
  53. Business research methods (2nd ed, 2007) / Bryman, Alan
  54. Consumers (2002) / Arnould, Eric J.
  55. Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
  56. Direct and database marketing (1997) / McCorkell, Graeme
  57. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
  58. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  59. Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
  60. Marketing management (11th ed, 2003) / Kotler, Philip
  61. Business research methods (9th ed, 2006) / Cooper, Donald R.
  62. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
  63. Business research projects (4th ed, 2005) / Jankowicz, A. D.
  64. Service operations management : improving service delivery (2nd ed, 2005) / Johnston, Robert
  65. Innovation and change in organizations (1995) / King, Nigel
  66. Research methods for business students (4th ed, 2007) / Saunders, Mark
  67. International marketing (8th ed, 2000) / Terpstra, Vern
  68. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
  69. International marketing (2000) / Cateora, Philip R.
  70. Corporate strategy (4th ed, 2006) / Lynch, Richard L.
  71. Principles of marketing (3rd ed, 2003) / Brassington, Frances
  72. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
  73. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
  74. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
  75. Management research (2nd ed, 2002) / Easterby-Smith, Mark
  76. Applied consumer behaviour (1996) / Evans, Martin
  77. Marketing research (6th ed, 2001) / Chisnall, Peter M.
  78. Project management (3rd ed, 2003) / Maylor, Harvey
  79. Essentials of marketing (2nd ed, 2007) / Brassington, Frances
  80. Advertising. (4th ed, 2000) / White, Roderick
  81. Strategy : analysis and practice (2005) / McGee, John
  82. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
  83. Principles of marketing. (4th ed, 2006) / Brassington, Frances
  84. International trade : new patterns of trade, production & investment (2nd ed, 2000) / Grimwade, Nigel
  85. Strategic management : awareness and change (5th ed, 2005) / Thompson, John L.
  86. Strategic management (4th ed, 2001) / Thompson, John L.
  87. Consumer behavior (8th ed, 1995) / Engel, James F.
  88. Marketing (1998) / Lancaster, Geoffrey A.

see this blog post for more info