Branding : a key marketing tool| (1987) / Murphy, John M.

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JOURNALS		BOOKS
		The economics of the brand : a marketing analysis (1986) / Watkins, Trevor Understanding brands : by 10 people who do (1991) / Cowley, Don Inclusive branding : the why and how of a holistic approach to brands (2002) / Schmidt, Klaus Brand power (1994) / Stobart, Paul Brands : the new wealth creators (1998) / Hart, Susannah Total branding by design : how to make your brand's packaging more effective (1994) / Southgate, Paul Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart Successful branding (2001) / Choudhury, Pran Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham The handbook of brand management (1992) / Arnold, David A new brand world : 8 principles for achieving brand leadership in the 21st century (2002) / Bedbury, Scott The corporate brand (1997) / Ind, Nicholas Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Eating the big fish : how challenger brands can compete against brand leaders (1999) / Morgan, Adam The 22 immutable laws of branding (2000) / Ries, Al Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M. Buyer attitudes and brand choice behavior. (1970) / Day, George S. Harvard business review on brand management. (1999) Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc Brand management (1998) / De Chernatony, L. Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott Brand warriors : corporate leaders share their winning strategies (1997) / Gilmore, Fiona The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N. Brands and branding (2004) / Clifton, Rita Understanding and designing market research (2nd ed, 2002) / Webb, John R. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Consumer market research handbook (3rd ed, 1988) / Downham, John Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Consumer behavior (3rd ed, 1994) / Wilkie, William L. International marketing strategy (5th ed, 2005) / Bradley, Frank The management and marketing of services (1993) / Mudie, Peter Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Human resource management for hospitality services (1997) / Goldsmith, Alistair Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. Advertising : what it is and how to do it (3rd ed, 1993) / White, Roderick International retailing (1997) / Alexander, Nicholas Managing human resources in the European tourism and hospitality industriy : a strategic approach (1995) / Baum, Tom Marketing management (11th ed, 2003) / Kotler, Philip Consumers (2002) / Arnould, Eric J. The management and practice of public relations (1995) / Stone, Norman Consumer behaviour (3rd ed, 1995) / Chisnall, Peter M. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Consumer behavior (1996) / Wells, William Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Understanding customers. (1997) / Rice, Chris Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. Strategic marketing (8th ed, 2006) / Cravens, David W. Competitive strategy : techniques for analyzing industries and competitors (1980) / Porter, Michael E. Applied consumer behaviour (1996) / Evans, Martin Advertising management (5th ed, 1996) / Batra, Rajeev Marketing management and strategy (3rd ed, 2002) / Doyle, P. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R. Principles of services marketing (1994) / Palmer, Adrian Advertising. (4th ed, 2000) / White, Roderick Global marketing strategy (1998) / Chee, Harold Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Organizational behavior : core concepts (4th ed, 2000) / Vecchio, Robert P. Consumer behavior (8th ed, 1995) / Engel, James F. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul The marketing research process (4th ed, 1995) / Crimp, Margaret Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E. Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E. Corporate strategy (2nd ed, 1999) / Bennett, Roger Marketing (1998) / Lancaster, Geoffrey A.