Understanding brands : by 10 people who do| (1991) / Cowley, Don

People who looked at this thing, also looked at this stuff...

JOURNALS		BOOKS
		Inclusive branding : the why and how of a holistic approach to brands (2002) / Schmidt, Klaus Branding : a key marketing tool (1987) / Murphy, John M. Brand warriors : corporate leaders share their winning strategies (1997) / Gilmore, Fiona Brands : the new wealth creators (1998) / Hart, Susannah Total branding by design : how to make your brand's packaging more effective (1994) / Southgate, Paul The economics of the brand : a marketing analysis (1986) / Watkins, Trevor Wally Olins on brand. (2004) / Olins, Wally Eating the big fish : how challenger brands can compete against brand leaders (1999) / Morgan, Adam Brand power (1994) / Stobart, Paul Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham The world's greatest brands (1996) / Kochan, Nick Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N. Branding : from brief to finished solution (2002) / Mono (Firm) Brand management (1998) / De Chernatony, L. Successful branding (2001) / Choudhury, Pran Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott The 22 immutable laws of branding (2000) / Ries, Al The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham The corporate brand (1997) / Ind, Nicholas The handbook of brand management (1992) / Arnold, David Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc Brand management : a theoretical and practical approach (2003) / Riezebos, H. J. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L. Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. Brands and branding (2004) / Clifton, Rita Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona Marketing in the digital age (2nd ed, 2001) / O'Connor, John Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Direct and database marketing (1997) / McCorkell, Graeme Service quality in hospitality organizations (1996) / Olsen, Michael D. The practice of advertising (4th ed, 1995) / Hart, Norman A. Applied marketing research (1992) / Moutinho, Luiz Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. Advertising. (4th ed, 2000) / White, Roderick International retailing (1997) / Alexander, Nicholas The management and practice of public relations (1995) / Stone, Norman Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Advertising management (5th ed, 1996) / Batra, Rajeev Strategic marketing (8th ed, 2006) / Cravens, David W. The marketing research process (4th ed, 1995) / Crimp, Margaret Consumer behavior (1996) / Wells, William Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Consumers (2002) / Arnould, Eric J. Consumer behavior (8th ed, 1995) / Engel, James F. Marketing research (6th ed, 2001) / Chisnall, Peter M. Researching and writing dissertations in business and management (2010) / Riley, Michael Delivering quality service : balancing customer perceptions and expectations (1990) / Zeithaml, Valarie A. Public relations principles and practice. (1997) / Kitchen, Philip International marketing (8th ed, 2000) / Terpstra, Vern Marketing management (11th ed, 2003) / Kotler, Philip The customer service planner. (1992) / Christopher, Martin Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Applied consumer behaviour (1996) / Evans, Martin Corporate strategy (2nd ed, 1999) / Bennett, Roger Strategy safari : a guided tour through the wilds of strategic management (1998) / Mintzberg, Henry Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E. Marketing (1998) / Lancaster, Geoffrey A. Strategic management : an analytical introduction (3rd ed, 1996) / Luffman, George A.