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Designing brand identity : a complete guide to creating, building, and maintaining strong brands| (2nd ed, 2006) / Wheeler, Alina

book: http://library.hud.ac.uk/catlink/bib/505325

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    2. Successful branding (2001) / Choudhury, Pran
    3. Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
    4. Brands and branding (2004) / Clifton, Rita
    5. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H.
    6. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.

    see this blog post for more info