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Consumer behavior in travel and tourism (2000) / Pizam, Abraham Niche tourism : contemporary issues, trends and cases (2005) / Novelli, Marina Marketing strategies for competitive advantage (2000) / Adcock, Dennis Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R. Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R. Services marketing : integrating customer focus across the firm. (4th ed, 2006) / Zeithaml, Valarie A. Consumer behaviour in tourism (1999) / Swarbrooke, John Consumers (2002) / Arnould, Eric J. Marketing research (7th ed, 2005) / Chisnall, Peter M. Advertising (2006) / Yeshin, Tony The business of tourism (6th ed, 2002) / Holloway, J. 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