- Credit union journal
- Business strategy and the environment
- Journal of the Academy of Marketing Science
- International journal of advertising
- Marketing review (Helensburgh, Scotland)
- Asia Pacific journal of marketing and logistics
- Managerial finance
- Journal of advertising research
- International journal of business and management
- International journal of bank marketing
- Journal of services marketing
- Money marketing
- Journal of consumer marketing
- American banker
- International marketing review
- Journal of marketing research
- Industry week
- Journal of business & industrial marketing
- Adweek (2003)
- Corporate communications
- Journal of advertising
- Industrial marketing management
- Marketing intelligence & planning
- Journal of accountancy
- Journal of business strategy
- Marketing magazine (Toronto)
- Advertising age
- Grocer
- Campaign (London. 1968)
- Marketing news
- Supply chain management
- Brand strategy
- Strategic direction (Bradford, England)
- Aviation week & space technology
- Service industries journal
- International journal of retail & distribution management
- Business process management journal
- European journal of marketing
- Strategic management journal
- European business review
- Marketing (London)
- Long range planning
- Accountancy (London)
- Journal of business research
- Marketing week
| | - Strategic marketing (9th ed, 2009) / Cravens, David W.
- Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de
- Business ethics and corporate social responsibility (1st ed, 2010) / Griseri, Paul
- Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E.
- Strategic marketing : creating competitive advantage (2010) / West, Douglas C.
- Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
- Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- Fashion buying (2001) / Goworek, Helen
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Fashion marketing (2nd ed, 2002) / Easey, Mike
- Consumer behavior : in fashion (2004) / Solomon, Michael R.
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
- Accounting : an introduction (4th ed, 2008) / McLaney, E. J.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Business ethics : managing corporate citizenship and sustainability in the age of globalization (2nd ed, 2007) / Crane, Andrew
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
- Research methods for business students (5th ed, 2009) / Saunders, Mark
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Research methods for business students (4th ed, 2007) / Saunders, Mark
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
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