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Brand management : a theoretical and practical approach| (2003) / Riezebos, H. J.

book: http://library.hud.ac.uk/catlink/bib/507776

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  1. Journal of consumer culture
  2. Journal of direct, data and digital marketing practice
  3. Marketing magazine (Toronto)
  4. International journal of advertising
  5. Brandweek (New York, N.Y.)
  6. Public relations review
  7. Adweek (2003)
  8. Journal of brand management
  9. Advertising age
  10. B to B
  11. Canadian business (1977)
  12. NZBusiness
  13. Journal of advertising research
  14. Journal of consumer behaviour
  15. Professional engineering
  16. Brand strategy
  17. American banker
  18. Qualitative market research
  19. Journal of the Academy of Marketing Science
  20. Journal of marketing research
  21. Media (Hong Kong, China : 1988)
  22. Euroweek : the Euromarket's first newspaper
  23. Corporate communications
  24. Marketing week
  25. Campaign (London. 1968)
  26. Journal of product & brand management
  27. Grocer
  28. New media age
  29. Marketing (London)
  30. Journal of business research
  31. International marketing review
  32. MIT Sloan management review
  33. Journal of marketing
  34. Annals of tourism research
  35. Journal of consumer marketing
  36. European management journal
  37. Strategy & leadership
  38. California management review
  39. Strategic direction (Bradford, England)
  40. Marketing news
  41. Fortune
  42. Wall Street journal. Eastern edition
  43. Bloomberg businessweek
  44. Publishers weekly
  45. European journal of marketing
  46. Business horizons
  47. Design week
  48. Strategic management journal
  49. Journal of business ethics
  50. Journal of business strategy
  51. Marketing intelligence & planning
  52. Forbes
 
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  2. Brand leadership (2002) / Aaker, David A.
  3. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco
  4. Designing brand experiences (2005) / Landa, Robin
  5. Brand failures : the truth about the 100 biggest branding mistakes of all time (2003) / Haig, Matt
  6. Branding @ the digital age (2001) / Meyers, Herbert M.
  7. The rise of brands (2007) / Moor, Liz
  8. Beyond branding (2003) / Ind, Nicholas
  9. Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane
  10. On brand (2003) / Olins, Wally
  11. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
  12. Designing brand identity : a complete guide to creating, building, and maintaining strong brands (2003) / Wheeler, Alina
  13. The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview (2003) / Neumeier, Marty
  14. Designing brand identity : a complete guide to creating, building, and maintaining strong brands (2nd ed, 2006) / Wheeler, Alina
  15. Brands and branding (2003) / Clifton, Rita
  16. Harvard business review on brand management. (1999)
  17. Strategic brand management (2007) / Elliott, Richard
  18. Corporate cultures and global brands (2004) / Rothacher, Albrecht
  19. Building brands directly : creating business value from customer relationships (1996) / Pearson, Stewart
  20. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
  21. From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
  22. Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
  23. The corporate brand (1997) / Ind, Nicholas
  24. Measuring advertising effectiveness (1997) / Wells, William D.
  25. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
  26. Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
  27. Brands and branding (2004) / Clifton, Rita
  28. Strategic advertising management. (2nd ed, 2005) / Percy, Larry
  29. Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
  30. Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham
  31. Marketing research : an international approach (2006) / Schmidt, Marcus J.
  32. Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
  33. Understanding brands : by 10 people who do (1991) / Cowley, Don
  34. Successful branding (2001) / Choudhury, Pran
  35. Brand management (1998) / De Chernatony, L.
  36. Building great customer experiences (2002) / Shaw, Colin
  37. Customer relationship management : concepts and tools (2004) / Buttle, Francis
  38. Branded : the buying and selling of teenagers (2004) / Quart, Alissa
  39. The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham
  40. Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott
  41. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H.
  42. The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N.
  43. Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M.
  44. Brands : the new wealth creators (1998) / Hart, Susannah
  45. Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
  46. Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
  47. International marketing strategy (5th ed, 2005) / Bradley, Frank
  48. E-marketing. (4th ed, 2006) / Strauss, Judy
  49. Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
  50. The handbook of brand management (1992) / Arnold, David
  51. Consumer behavior (4th ed, 2007) / Hoyer, Wayne D.
  52. Customer relationship management (2005) / Peelen, Ed
  53. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  54. Consumer behavior (9th ed, 2007) / Schiffman, Leon G.
  55. Branding : a key marketing tool (1987) / Murphy, John M.
  56. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
  57. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
  58. Marketing research (7th ed, 2005) / Chisnall, Peter M.
  59. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
  60. Strategic marketing (8th ed, 2006) / Cravens, David W.
  61. Strategic market management (7th ed, 2005) / Aaker, David A.
  62. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
  63. Kotler on marketing (2001) / Kotler, Philip
  64. Advertising : principles & practice (7th ed, 2006) / Wells, William
  65. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
  66. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
  67. Principles of retail management (2004) / Varley, Rosemary
  68. Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
  69. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  70. Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip
  71. Understanding customers. (1997) / Rice, Chris
  72. Consumers (2002) / Arnould, Eric J.
  73. Marketing management. (12th ed, 2006) / Kotler, Philip
  74. Marketing (2008) / Baines, Paul
  75. Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
  76. Retail product management : buying and merchandising (2000) / Varley, Rosemary
  77. All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger
  78. Advertising. (2000) / Wright, Ray
  79. Marketing management and strategy (3rd ed, 2002) / Doyle, P.
  80. Consumer behaviour (3rd ed, 1995) / Chisnall, Peter M.
  81. International marketing (8th ed, 2000) / Terpstra, Vern
  82. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
  83. Research methods for business students (4th ed, 2007) / Saunders, Mark
  84. Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
  85. European business (4th ed, 2001) / Mercado, Simon
  86. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  87. Consumer behavior (1996) / Wells, William
  88. Fashion marketing (2nd ed, 2002) / Easey, Mike
  89. Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
  90. Advertising. (4th ed, 2000) / White, Roderick
  91. Principles of marketing (3rd ed, 2003) / Brassington, Frances
  92. European business : policy challenges for the new commercial environment (2000) / Johnson, Debra
  93. Business research methods (9th ed, 2006) / Cooper, Donald R.
  94. Operations management (2nd ed, 2005) / Hill, Terry
  95. Applied consumer behaviour (1996) / Evans, Martin
  96. Marketing research (6th ed, 2001) / Chisnall, Peter M.
  97. Principles of marketing. (4th ed, 2006) / Brassington, Frances
  98. European business. (2nd ed, 1999) / Harris, Neil
  99. Introduction to marketing : a step-by-step guide to all the tools of marketing (1999) / Lancaster, Geoffrey A.
  100. Business research methods (2nd ed, 2007) / Bryman, Alan

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