- From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
- Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
- Brands and branding (2004) / Clifton, Rita
- Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
- Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H.
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Research methods for business students (4th ed, 2007) / Saunders, Mark