The media student's book| (4th ed, 2006) / Branston, Gill

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JOURNALS		BOOKS
Journal of interactive marketing European journal of cultural studies European journal of communication (London) International journal of advertising Sales & marketing management Precision marketing Journal of advertising Journal of advertising research Journal of service research : JSR Adweek (2003) PR week (U.K. edition) NZBusiness Campaign (London. 1968) Media (Hong Kong, China : 1988) B to B Brandweek (New York, N.Y.) Advertising age New media age Marketing news International marketing review Sight and sound (London) International journal of retail & distribution management Brand strategy Marketing (London) Marketing week Journal of consumer marketing Theory, culture & society Marketing intelligence & planning Journal of marketing		Movie crazy : fans, stars, and the cult of celebrity (2001) / Barbas, Samantha Introduction to mass communication : media literacy and culture (4th ed, 2006) / Baran, Stanley J. Media studies : texts, institutions, and audiences (1999) / Taylor, Lisa The television handbook (3rd ed, 2005) / Bignell, Jonathan The media student's book (3rd ed, 2003) / Branston, Gill The business of media : corporate media and the public interest (2nd ed, 2006) / Croteau, David Seeing things : television in the age of uncertainty (2000) / Ellis, John Melvin Mencher's news reporting and writing (10th ed, 2006) / Mencher, Melvin Media communication : an introduction to theory and process (2nd ed, 2003) / Watson, James McQuail's mass communication theory (5th ed, 2005) / McQuail, Denis Television : technology and cultural form (2003) / Williams, Raymond Stardom and celebrity : a reader (2007) / Redmond, Sean World politics, 1945-2000 (8th ed, 2001) / Calvocoressi, Peter European media studies (2005) / Williams, Kevin Journalism : a very short introduction (2005) / Hargreaves, Ian Media audiences (2005) / Gillespie, Marie In a lonely street : film noir, genre, masculinity. (1991) / Krutnik, Frank Documentary screens : non-fiction film and television (2004) / Beattie, Keith Local journalism and local media ; making the local news (2006) / Franklin, Bob Ratings analysis : the theory and practice of audience research. (2nd ed, 2000) / Webster, James G. Law and the media / revising authors Philip Alberstat, Tom Cassels, Estelle Overs with expert contributors. (4th ed, 2002) / Crone, Tom Big brother : reality TV in the twenty-first century (2005) / Bignell, Jonathan Media society : industries, images, and audiences (3rd ed, 2003) / Croteau, David Public television in the digital era : technological challenges and new strategies for Europe (2007) / Iosifidis, Petros Tabloid Britain : constructing a community through language (2006) / Conboy, Martin Understanding reality television (2004) / Holmes, Su An introductory history of British broadcasting (2nd ed, 2002) / Crisell, Andrew Changing channels : the prospects for television in a digital world (1998) / Steemers, Jeanette Understanding media : inside celebrity (2005) / Evans, Jessica Media and society : a critical perspective (2003) / Berger, Arthur Asa Mass media and society (4th ed, 2005) / Curran, James News (2006) / Harrison, Jackie ITV cultures : independent television over fifty years (2005) / Johnson, Catherine British television drama : a history (2003) / Cooke, Lez Western media systems (2008) / Hardy, Jonathan The celebrity culture reader (2006) / Marshall, P. David The myth of the Titanic. (1999) / Howells, Richard Journalism ethics and regulation (2nd ed, 2007) / Frost, Chris A study of modern television : thinking inside the box (2006) / Crisell, Andrew The politics of media policy (2008) / Freedman, Des Media and society : critical perspectives (2005) / Burton, Graeme The media book (2002) / Newbold, Chris Understanding media theory (2003) / Williams, Kevin News culture (2nd ed, 2004) / Allan, Stuart Researching audiences (2003) / Schrøder, Kim Reporting for journalists (2002) / Frost, Chris Key concepts in journalism studies (2005) / Franklin, Bob Celebrity (2001) / Rojek, Chris Media and audiences : new perspectives (2003) / Ross, Karen The audience studies reader (2003) / Brooker, Will Journalism : critical issues (2005) / Allan, Stuart Media research techniques (1991) / Berger, Arthur Asa Reality TV : realism and revelation (2005) / Biressi, Anita News and journalism in the UK (4th ed, 2003) / McNair, Brian Understanding audiences : theory and method (2001) / Ruddock, Andy The television history book (2003) / Hilmes, Michele Social theory in the real world (2001) / Miles, Steven Basic studio directing (1998) / Fairweather, Rod Media power : a sociological introduction (2002) / McCullagh, Ciaran Marxism and media studies : key concepts and contemporary trends (2003) / Wayne, Mike Television program making : everything you need to know to get started (1999) / Hart, Colin The sociology of journalism (1998) / McNair, Brian Television news (4th ed, 2000) / Yorke, Ivor Satellite television and everyday life : articulating technology (1996) / Moores, Shaun Media and power (2002) / Curran, James McNae's essential law for journalists. (19th ed, 2007) / Welsh, Tom The television handbook (1997) / Holland, Patricia Cultural studies : a critical introduction (2005) / During, Simon The television genre book (2001) / Creeber, Glen Media ownership : the economics and politics of convergence and concentration in the UK and European media (2002) / Doyle, Gillian McQuail's reader in mass communication theory (2002) / McQuail, Denis Moral panics and the media (2006) / Critcher, C. Celebrity sells (2004) / Pringle, Hamish Feature writing : a practical introduction (2006) / Pape, Susan Genre and Hollywood (2000) / Neale, Steve Media, communication, culture : a global approach (2nd ed, 2000) / Lull, James Approaches to audiences : a reader (1998) / Dickinson, Roger Film/Genre (1999) / Altman, Rick Television culture (1987) / Fiske, John Media research methods : measuring audiences, reactions and impact. (2000) / Gunter, Barrie Ethics & journalism (2003) / Sanders, Karen Social communication in advertising : consumption in the mediated marketplace. (3rd ed, 2005) / Leiss, William An introduction to television studies (2004) / Bignell, Jonathan British television policy : a reader (2001) / Franklin, Bob Media effects : advances in theory and research (2nd ed, 2002) / Bryant, Jennings Broadcast journalism : techniques of radio and television news (5th ed, 2001) / Boyd, Andrew The problem of the media : U.S. communication politics in the twenty-first century (2004) / McChesney, Robert W. Journalism : principles and practice (2004) / Harcup, Tony Controversies in media ethics (2nd ed, 1999) / Gordon, A. David The ethical journalist (2007) / Harcup, Tony Ethical issues in journalism and the media (1992) / Belsey, Andrew Critical ideas in television studies. (1999) / Corner, John An introduction to journalism (2006) / Fleming, Carole An introduction to theories of popular culture (2nd ed, 2004) / Strinati, Dominic Ethnography (2000) / Brewer, John D. The newspapers handbook (4th ed, 2006) / Keeble, Richard Modern newspaper practice : a primer on the press (4th ed, 1996) / Hodgson, F. W. Television across Europe : a comparative introduction (2000) / Wieten, Jan Contemporary Hollywood cinema (1998) / Neale, Steve Ill effects : the media/violence debate (1997) / Barker, Martin