Sports marketing : a strategic perspective.| (3rd ed, 2005) / Shank, Matthew D.

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Sport management review Sport marketing quarterly Journal of promotion management Journal of sport and social issues Public relations review Retail week Marketing magazine (Toronto) Precision marketing Journal of retailing and consumer services Brand strategy Brandweek (New York, N.Y.) Marketing news Journal of business research Journal of product & brand management Qualitative market research Research quarterly for exercise and sport Business horizons Media (Hong Kong, China : 1988) Journal of services marketing Marketing intelligence & planning Advertising age Journal of consumer marketing European management journal European journal of marketing Marketing (London) Design week Campaign (London. 1968) New media age Marketing week		Developing successful sport marketing plans (2nd ed, 2005) / Stotlar, David Kent Sport marketing : managing the exchange process (1999) / Milne, George R. Fundamentals of sport marketing (3rd ed, 2007) / Pitts, Brenda G. Sport marketing (3rd ed, 2007) / Mullin, Bernard James Case studies in sport marketing (2003) / Pitts, Brenda G. Sponsorship measurement and evaluation (2009) / Houlder, Fraser Sports marketing and the psychology of marketing communication (2004) / Kahle, Lynn R. Sponsorship's holy grail : six sigma forges the link between sponsorship & business goals (2005) / Bednar, Raymond Sport marketing (2nd ed, 2000) / Mullin, Bernard J. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim Cases in sport marketing (1999) / McDonald, Mark A. Sport promotion and sales management (2002) / Irwin, Richard L. The ultimate guide to sports marketing (2nd ed, 2001) / Graham, Stedman Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C. Developing successful sport sponsorship plans (2001) / Stotlar, David K. Sponsorship : for a return on investment (2007) / Masterman, Guy Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane The business of sport management (2004) / Beech, John Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco Brands and branding (2004) / Clifton, Rita Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Marketing research (7th ed, 2005) / Chisnall, Peter M. Consumer behavior (8th ed, 2004) / Schiffman, Leon G. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Strategy : analysis and practice (2005) / McGee, John Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Research methods for business students (4th ed, 2007) / Saunders, Mark Applied consumer behaviour (1996) / Evans, Martin