Sponsorship's holy grail : six sigma forges the link between sponsorship & business goals| (2005) / Bednar, Raymond

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International journal of advertising Marketing magazine (Toronto) Journal of product & brand management PR week (U.K. edition) Journal of consumer marketing Marketing news Journal of business research		Sponsorship : strategies for maximising the return on investment : a SportBusiness Group report (2006) / Kolah, Ardi Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim Event sponsorship (2003) / Skinner, Bruce E. Sponsorship : for a return on investment (2007) / Masterman, Guy Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Research methods for business students (5th ed, 2009) / Saunders, Mark Public relations principles and practice. (1997) / Kitchen, Philip Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.