- Journal of retailing and consumer services
- International journal of service industry management
- Journal of marketing management
- Journal of the Academy of Marketing Science
- NZBusiness
- Journal of marketing research
- Journal of advertising
- Journal of product & brand management
- Journal of fashion marketing and management
- Journal of services marketing
- Service industries journal
- Journal of international business studies
- International journal of retail & distribution management
- Academy of Management journal
- Grocer
- International journal of hospitality management
- Managing service quality
- Advertising age
| | - Direct marketing in practice (2002) / Thomas, Brian
- Direct and interactive marketing (2001) / Sargeant, Adrian
- Direct and database marketing (1997) / McCorkell, Graeme
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Marketing management. (12th ed, 2006) / Kotler, Philip
- Research methods for business students (4th ed, 2007) / Saunders, Mark
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