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The practice of advertising| (5th ed, 2005) / Mackay, Adrian

book: http://library.hud.ac.uk/catlink/bib/493871

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JOURNALSBOOKS
  1. Public relations tactics
  2. Journal of promotion management
  3. Journal of strategic marketing
  4. Sales & marketing management
  5. International journal of advertising
  6. Adweek (2003)
  7. Journal of the Academy of Marketing Science
  8. Journal of advertising research
  9. Journal of advertising
  10. Journal of consumer behaviour
  11. International journal of consumer studies
  12. PR week (U.K. edition)
  13. Journal of retailing
  14. Journal of consumer marketing
  15. Journal of product & brand management
  16. Corporate communications
  17. Media (Hong Kong, China : 1988)
  18. Marketing review (Helensburgh, Scotland)
  19. International marketing review
  20. Qualitative market research
  21. Brandweek (New York, N.Y.)
  22. Journal of marketing management
  23. NZBusiness
  24. Business insurance
  25. Journal of marketing
  26. New media age
  27. Industrial marketing management
  28. B to B
  29. Journal of consumer research
  30. Journal of fashion marketing and management
  31. Journal of marketing research
  32. Marketing magazine (Toronto)
  33. Brand strategy
  34. Marketing news
  35. Marketing week
  36. Marketing intelligence & planning
  37. Campaign (London. 1968)
  38. European journal of marketing
  39. Journal of services marketing
  40. Nation's restaurant news
  41. Marketing (London)
  42. Advertising age
  43. Grocer
  44. Journal of business research
 
  1. The practice of public relations (11th ed, 2011) / Seitel, Fraser P.
  2. Advertising : principles & practice. (8th ed, 2009) / Wells, William
  3. Advertising : principles & practice (7th ed, 2006) / Wells, William
  4. The fundamentals of advertising (2nd ed, 1999) / Wilmshurst, John
  5. Public relations : contemporary issues and techniques (2004) / Baines, Paul
  6. Advertising (2006) / Yeshin, Tony
  7. Advertising. (2000) / Wright, Ray
  8. Advertising. (4th ed, 2000) / White, Roderick
  9. Marketing (2008) / Baines, Paul
  10. Strategic market management (7th ed, 2005) / Aaker, David A.
  11. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  12. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
  13. Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip
  14. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
  15. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
  16. Marketing research (7th ed, 2005) / Chisnall, Peter M.
  17. Public relations principles and practice. (1997) / Kitchen, Philip
  18. Research methods for business students (4th ed, 2007) / Saunders, Mark
  19. Principles of marketing (3rd ed, 2003) / Brassington, Frances
  20. Applied consumer behaviour (1996) / Evans, Martin
  21. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  22. Consumer behavior (8th ed, 1995) / Engel, James F.

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