Fashion brands : branding style from Armani to Zara| (2005) / Tungate, Mark

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JOURNALS		BOOKS
Fashion theory Drapers Vogue (New York) Journal of fashion marketing and management Retail week WWD Media (Hong Kong, China : 1988) Drug store news International journal of retail & distribution management Brand strategy		Fashion brand merchandising (2009) / Kendall, Gordon T. Developing and branding the fashion merchandising portfolio (2007) / Bubonia-Clarke, Janace Fashion, costume and culture : clothing, headwear, body decorations, and footwear through the ages / European culture from the Renaissance to the modern era. (2004) / Pendergast, Sara Luxury fashion branding : trends, tactics, techniques (2007) / Okonkwo, Uche Fashion advertising and promotion (1999) / Diamond, Jay Fashion's world cities (2006) / Breward, Christopher The fashion handbook (2006) / Jackson, Tim Contemporary visual merchandising and environmental design (3rd ed, 2004) / Diamond, Jay Fashion brands : branding style from Armani to Zara (2nd ed, 2008) / Tungate, Mark Fashion : a crash course (2000) / Tucker, Andrew Fashion marketing and PR. (1998) / Costantino, Maria Fashion marketing (2004) / Oelkers, Dotty Boen The fundamentals of fashion design (2006) / Sorger, Richard Fashion buying (2001) / Goworek, Helen Consumer behavior : in fashion (2004) / Solomon, Michael R. Mastering fashion buying and merchandising management (2001) / Jackson, Tim Fashion marketing : contemporary issues (2nd ed, 2007) / Hines, Tony Fashion marketing (3rd ed, 2008) / Easey, Mike Fashion : from concept to consumer (9th ed, 2008) / Frings, Gini Stephens The business of fashion : designing, manufacturing, and marketing (3rd ed, 2007) / Burns, Leslie Davis Fashion, media, promotion : the new black magic (2010) / Sheridan, Jayne Biba : the Biba experience (2004) / Turner, Alwyn W. Mastering fashion styling (1999) / Dingemans, Jo How to shop : with Mary, queen of shops (2007) / Portas, Mary Street : the Nylon book of global style. (2006) Mastering public relations (2004) / Davis, Anthony The business of fashion (1992) / Drew, Linda Mastering fashion marketing (2009) / Jackson, Tim Fashion marketing : an anthology of viewpoints and perspectives (1973) / Wills, Gordon Fashion buying (2nd ed, 2007) / Goworek, Helen Fashion theory : a reader (2007) / Barnard, Malcolm Fashionable technology : the intersection of design, fashion, science, and technology (2008) / Seymour, Sabine Public relations in Britain : a history of professional practice in the 20th century (2004) / L'Etang, Jacquie Fashion marketing (2nd ed, 2002) / Easey, Mike Icons of fashion : the 20th century (2005) / Buxbaum, Gerda Fashion marketing : contemporary issues (2001) / Hines, Tony Material man : masculinity, sexuality, style. (2000) Fashion marketing (1995) / Easey, Mike Fashions of a decade : the 1980s (1990) / Carnegy, Vicky Fashion cultures : theories, explorations and analysis (2000) / Bruzzi, Stella Sportstech : revolutionary fabrics, fashion and design (2002) / O'Mahony, Marie Icons of fashion : the 20th century (1999) / Buxbaum, Gerda The public relations handbook (2nd ed, 2004) / Theaker, Alison Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne The fashion reader (2007) / Welters, Linda Chanel (2005) / Koda, Harold A century of fashion (1999) / Baudot, François Public relations : contemporary issues and techniques (2004) / Baines, Paul Paris fashion : a cultural history. (2nd ed, 1998) / Steele, Valerie Fashioning the future : tomorrow's wardrobe (2005) / Lee, Suzanne Sustainable fashion, why now? : a conversation about issues, practices, and possibilities (2008) / Hethorn, Janet Vivienne Westwood : a London fashion (2000) / Kilfoyle, Mark Chanel (1996) / Baudot, François Perfect PR (1999) / Maitland, Iain Fashions of a decade : the 1960s (1990) / Connikie, Yvonne Careers in fashion and textiles (2006) / Goworek, Helen Fashion design (2nd ed, 2005) / Jones, Sue Jenkyn Excess : fashion and the underground in the '80s (2004) / Frisa, Maria Luisa Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip 100 years of fashion illustration (2007) / Blackman, Cally Celebrity sells (2004) / Pringle, Hamish Effective media relations : how to get results (3rd ed, 2005) / Bland, Michael Public relations practices : managerial case studies and problems (6th ed, 2003) / Center, Allen H. Fashion design : process, innovation & practice (2003) / McKelvey, Kathryn Techno fashion (2002) / Quinn, Bradley Techno textiles 2 / revolutionary fabrics for fashion and design (2007) / Clarke, Sarah E. Braddock Creativity in public relations (2nd ed, 2001) / Green, Andy Changing fashion : a critical introduction to trend analysis and meaning (2007) / Lynch, Annette Fashion computing : design techniques and CAD (2006) / Burke, Sandra Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. The culture of fashion : a new history of fashionable dress (1995) / Breward, Christopher Strategic issues in international retailing (2006) / Dawson, John A. The apparel industry (2002) / Jones, Richard M. Supply chain strategies : customer-driven and customer-focused (2004) / Hines, Tony Cite them right : the essential referencing guide (2008) / Pears, Richard Made in Britain : tradition and style in contemporary British fashion (2002) / McDermott, Catherine Retail product management : buying and merchandising (2nd ed, 2006) / Varley, Rosemary Christian Lacroix (1996) / Baudot, François Key moments in fashion : from haute couture to streetwear... (1998) / Cawthorne, Nigel Sustainable fashion and textiles : design journeys (2008) / Fletcher, Kate Vivienne Westwood (2004) / Wilcox, Claire Vogue : twentieth-century fashion. (1999) / Watson, Linda Retail marketing (2002) / Sullivan, Malcolm Brands and branding (2004) / Clifton, Rita The practice of public relations (4th ed, 1995) / Black, Sam Ad worlds : brands, media, audiences (1998) / Myers, Greg Art & fashion (2000) / Müller, Florence All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger Techno textiles : revolutionary fabrics for fashion and design (1998) / Braddock, Sarah E. Vivienne Westwood (1997) / Krell, Gene Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Retail product management : buying and merchandising (2000) / Varley, Rosemary The management and practice of public relations (1995) / Stone, Norman Retail marketing (2nd ed, 2002) / McGoldrick, Peter J. Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Principles of retail management (2004) / Varley, Rosemary Clothing technology - from fibre to fashion (2nd ed, 1999) / Eberle, Hannelore Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Retail marketing management (2nd ed, 2003) / Gilbert, David Public relations principles and practice. (1997) / Kitchen, Philip