Advertising| (2006) / Yeshin, Tony

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JOURNALS		BOOKS
International journal of advertising Journal of promotion management Journal of advertising research Advances in consumer research International journal of research in marketing Public relations tactics Journal of advertising Broadcasting & cable Brandweek (New York, N.Y.) International journal of market research Precision marketing Journal of service research : JSR Adweek (2003) Journal of marketing research Marketing magazine (Toronto) PR week (U.K. edition) Journal of direct, data and digital marketing practice NZBusiness Asia Pacific journal of marketing and logistics Media (Hong Kong, China : 1988) Campaign (London. 1968) B to B Brand strategy New media age Advertising age Corporate communications Journal of consumer marketing Journal of product & brand management Chain store age (1995) International journal of bank marketing Journal of consumer research Grocer Journal of business & industrial marketing Marketing news International journal of retail & distribution management International marketing review Marketing (London) Journal of marketing Marketing intelligence & planning Journal of business research Marketing week Journal of services marketing European journal of marketing British food journal (1966)		Strategic advertising management. (2nd ed, 2005) / Percy, Larry Strategic advertising management (3rd ed, 2009) / Percy, Larry Advertising. (2000) / Wright, Ray Advertising : principles & practice (7th ed, 2006) / Wells, William The fundamentals of advertising (2nd ed, 1999) / Wilmshurst, John Advertising : principles & practice. (8th ed, 2009) / Wells, William Social communication in advertising : consumption in the mediated marketplace. (3rd ed, 2005) / Leiss, William Advertising and the mind of the consumer : what works, what doesn't and why (2nd ed, 2000) / Sutherland, Max Measuring advertising effectiveness (1997) / Wells, William D. The practice of advertising (5th ed, 2005) / Mackay, Adrian Direct marketing in practice (2002) / Thomas, Brian How to plan advertising (2nd ed, 1997) / Cooper, Alan Advertising. (4th ed, 2000) / White, Roderick Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S. Ad worlds : brands, media, audiences (1998) / Myers, Greg From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L. Direct and interactive marketing (2001) / Sargeant, Adrian Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J. Celebrity sells (2004) / Pringle, Hamish Commonsense direct marketing (4th ed, 2000) / Bird, Drayton Strategic market management (7th ed, 2005) / Aaker, David A. Kotler on marketing (2001) / Kotler, Philip Decoding advertisements : ideology and meaning in advertising. (1978) / Williamson, Judith Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris Consumer behavior (4th ed, 2007) / Hoyer, Wayne D. Essentials of marketing research (4th ed, 2005) / Proctor, Tony Brands : the new wealth creators (1998) / Hart, Susannah Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I. Innovative marketing communications : strategies for the events industry (2006) / Masterman, Guy Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan Marketing research (7th ed, 2005) / Chisnall, Peter M. Strategic marketing (8th ed, 2006) / Cravens, David W. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J. Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip How advertising works : a review of current thinking (1992) / McDonald, Colin Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R. Consumer behavior (8th ed, 2004) / Schiffman, Leon G. Consumers (2002) / Arnould, Eric J. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Direct and database marketing (1997) / McCorkell, Graeme Advertising management (5th ed, 1996) / Batra, Rajeev Marketing management and strategy (3rd ed, 2002) / Doyle, P. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Public relations principles and practice. (1997) / Kitchen, Philip Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry Marketing management (11th ed, 2003) / Kotler, Philip Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Public relations techniques (2nd ed, 1994) / Jefkins, Frank William International marketing (8th ed, 2000) / Terpstra, Vern Research methods for business students (4th ed, 2007) / Saunders, Mark Marketing research (6th ed, 2001) / Chisnall, Peter M. Applied consumer behaviour (1996) / Evans, Martin Principles of retail management (2004) / Varley, Rosemary European business (4th ed, 2001) / Mercado, Simon Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L. Retail marketing (2nd ed, 2002) / McGoldrick, Peter J. Business research methods (2nd ed, 2007) / Bryman, Alan Consumer behavior (8th ed, 1995) / Engel, James F. Principles of marketing (3rd ed, 2003) / Brassington, Frances