Applied marketing research| (1992) / Moutinho, Luiz

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JOURNALS		BOOKS
Precision marketing Journal of advertising research Journal of the Academy of Marketing Science Journal of consumer marketing Campaign (London. 1968) Brand strategy Marketing news Journal of marketing		Marketing research. (7th edition, 1987) / Luck, David J. Targeting customers : how to use geodemographic and lifestyle data in your business (2nd ed, 1997) / Sleight, Peter Marketing research (5th ed, 1997) / Chisnall, Peter M. Marketing research for managers (2nd ed, 1996) / Crouch, Sunny Promotion : advertising, publicity, personal selling, sales promotion (2nd ed, 1982) / Stanley, Richard E. Customer care : strategy for the 90s. (1992) / Cardwell, Margaret The advertising budget : the advertiser's guide to budget determination (1989) / Broadbent, Simon Direct marketing management (1989) / Roberts, Mary Lou Trade marketing strategy (1993) / Davies, Gary Marketing research essentials (2nd ed, 1998) / McDaniel, Carl Managing direct marketing (1990) / Mounsey, Philip Global marketing management (4th ed, 1999) / Quelch, John A. Marketing research in a marketing environment (3rd ed, 1994) / Dillon, William R. The industrial market research handbook (3rd ed, 1992) / Hague, Paul N. Global marketing management : a strategic perspective (2nd ed, 1993) / Toyne, Brian Marketing research : measurement and method : a text with cases (6th ed, 1993) / Tull, Donald S. Market segmentation : a step-by-step approach to creating profitable market segments (1997) / McDonald, Malcolm Marketing management : analysis, planning, implementation and control (9th ed, 1996) / Kotler, Philip Interviewing (1993) / Hague, Paul N. Marketing research : an applied orientation (1993) / Malhotra, Naresh K. Practical sponsorship (1987) / Turner, Stuart The marketing research process (4th ed, 1995) / Crimp, Margaret Positioning : the battle for your mind (1st ed, 1986) / Ries, Al Business marketing (1993) / Gross, Andrew C. Quality: sustaining customer service (1993) / Taylor, Lynda King The new marketing paradigm (1994) / Schultz, Don E. Advertising worldwide : concepts, theories and practice of international, multinational and global advertising (2nd ed, 1994) / Mooij, Marieke K. de The marketing communications process (1976) / DeLozier, M Wayne The marketing research process (5th ed, 2000) / Wright, Len Tiu Marketing communications (1983) / Coulson-Thomas, Colin Brand power (1994) / Stobart, Paul Marketing strategy (2nd ed, 1998) / Fifield, Paul Essentials of marketing research (1999) / Kumar, V. Advertising management (5th ed, 1996) / Batra, Rajeev Competitive marketing : a strategic approach. (3rd ed, 1995) / O'Shaughnessy, John Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona International marketing : a cultural approach (1993) / Usunier, Jean-Claude Consumer market research handbook (3rd ed, 1988) / Downham, John Understanding and designing market research (2nd ed, 2002) / Webb, John R. Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen The direct marketing guide. (1998) Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L. The marketing of services (1984) / Cowell, Donald W. Pictorial metaphor in advertising (1996) / Forceville, Charles Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham Understanding the consumer : a psychological approach (1997) / Statt, David A. Understanding brands : by 10 people who do (1991) / Cowley, Don Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A. Understanding the UK economy (4th ed, 1997) / Curwen, Peter J. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony The management and practice of public relations (1995) / Stone, Norman Public relations ethics (1995) / Seib, Philip M. How advertising works : a review of current thinking (1992) / McDonald, Colin The fundamentals of advertising (1985) / Wilmshurst, John Strategy in advertising : matching media and messages to markets and motivations (2nd ed, 1990) / Bogart, Leo Essentials of retailing (1996) / Levy, Michael Strategic marketing planning (2nd ed, 1996) / McDonald, Malcolm Marketing and information technology : the strategy, application and implementation of IT in marketing (1997) / O'Connor, John Cybermarketing : how to use the Internet to market your goods and services (2nd ed, 2000) / Bickerton, Pauline The practice of advertising (4th ed, 1995) / Hart, Norman A. Direct and database marketing (1997) / McCorkell, Graeme Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris International marketing (3rd ed, 1998) / Paliwoda, Stanley J. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Strategic business marketing (3rd ed, 1995) / Chisnall, Peter M. Strategic public relations (1995) / Hart, Norman A. Essentials of marketing research (4th ed, 2005) / Proctor, Tony Promotional strategy : managing the marketing communications process (8th ed, 1994) / Engel, James F. Marketing on the Internet (rev ed, 1997) / Ellsworth, Jill H. Marketing communications : from fundamentals to strategies (1987) / Rothschild, Michael L. Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Marketing management and strategy : a reader (4th ed, 1988) / Kotler, Philip Branding across borders : a guide to global brand marketing (2002) / Gregory, James R. Business marketing management : a strategic view of industrial and organizational markets (7th ed, 2001) / Hutt, Michael D. Retail change : contemporary issues (1993) / Bromley, Rosemary D. F. Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin Relationship marketing (1995) / Stone, Merlin Consumer behavior (8th ed, 1995) / Engel, James F. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry International marketing and export management (2nd ed, 1994) / Albaum, Gerald S. Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis The customer service planner. (1992) / Christopher, Martin Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian Consumer behavior and managerial decision making (1999) / Kardes, Frank R. Applied consumer behaviour (1996) / Evans, Martin Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S. Consumer behavior (9th ed, 2001) / Blackwell, Roger D. Consumer behaviour (3rd ed, 1995) / Chisnall, Peter M. The marketing casebook : cases and concepts (1994) / Dibb, Sally International marketing (8th ed, 2000) / Terpstra, Vern Marketing logistics (1997) / Christopher, Martin Consumer behavior (1996) / Wells, William Financial mathematics & statistics (1989) / Jackson, T. M. Marketing management and strategy (3rd ed, 2002) / Doyle, P. Marketing research (6th ed, 2001) / Chisnall, Peter M. The essence of organizational behaviour (1992) / Tyson, Shaun Marketing research : an applied approach (2000) / Malhotra, Naresh K. Retail management (1997) / Hasty, Ronald W.