- Journal of relationship marketing (Binghamton, N.Y.)
- Journal of financial planning (Denver, Colo.)
- National jeweler
- Customer relationship management (Malibu, Calif.)
- Journal of targeting, measurement and analysis for marketing
- Journal of database marketing & customer strategy management
- European business journal
- Journal of retailing and consumer services
- Journal of retailing
- Marketing research (Chicago, Ill.)
- International journal of service industry management
- International financial law review
- Journal of marketing management
- International journal of advertising
- Business economics (Cleveland, Ohio)
- Journal of services marketing
- Marketing management (Chicago, Ill.)
- Automotive news
- Journal of services research
- Internet research
- Business process management journal
- International journal of productivity and performance management
- Marketing intelligence & planning
- Qualitative market research
- Cross cultural management
- Journal of direct, data and digital marketing practice
- Journal of advertising research
- Business strategy review
- Tourism and hospitality research
- International journal of bank marketing
- Industrial marketing management
- Journal of travel & tourism marketing
- Journal of product & brand management
- Journal of consumer research
- Managing service quality
- International journal of project management
- Traffic world
- Service industries journal
- European journal of marketing
- Journal of marketing
- Journal of brand management
- Industrial management + data systems
- Journal of consumer marketing
- International journal of manpower
- Journal of business & industrial marketing
- New media age
- Journal of the Operational Research Society
- Journal of business research
- International journal of retail & distribution management
- Strategic direction (Bradford, England)
- Journal of travel research
- Drug store news
- Academy of Management journal
- Computerworld
- International journal of quality & reliability management
- Marketing week
- Management decision
- Wall Street journal. Eastern edition
- Annals of tourism research
- Long range planning
- Vital speeches of the day
- Business horizons
- Cornell hotel and restaurant administration quarterly
- Advertising age
- International journal of operations & production management
- Financial management (London, England)
- Tourism management (1982)
- Organization studies
- Journal of business strategy
- European journal of operational research
- Forbes
| | - Creating customer delight : the how and why of CRM (2005) / Seth, Rakesh
- Customer relationship management : concepts and technologies (2nd ed, 2009) / Buttle, Francis
- Managing customer relationships on the Internet (2006) / Lindstrand, Angelika
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Customer relationship management systems handbook (2003) / Sharp, Duane E.
- Collaborative customer relationship management : taking CRM to the next level (2004) / Kracklauer, Alexander H.
- CRM : redefining customer relationship management (2002) / Peel, Jeffrey
- Customer relationship management : organizational and technological perspectives. (2003) / Rajola, Federico
- Customer is king : how to exceed their expectations (2005) / Craven, Robert
- Customer relationship management : business guide (2000) / Reeves, Joanna
- Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John
- Customer relationship management : perspectives from the marketplace (2003) / Knox, Simon
- Customer relationship management : electronic customer care in the new economy (2002) / Muther, Andreas
- Customer loyalty : a guide for time travelers (2006) / Robinson, Sionade
- Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
- Strategic customer care : an evolutionary approach to increasing customer value and profitability (1999) / Brown, Stanley A.
- Building great customer experiences (2002) / Shaw, Colin
- E-business and e-commerce management : strategy, implementation and practice (3rd ed, 2007) / Chaffey, Dave
- Customer responsive management : the flexible advantage (1996) / Davis, Frank W.
- Advances in relationship marketing (1995) / Payne, Adrian
- Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L.
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
- Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
- Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
- Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A.
- E-marketing. (4th ed, 2006) / Strauss, Judy
- What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A.
- Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
- Direct and interactive marketing (2001) / Sargeant, Adrian
- Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
- Marketing strategies for competitive advantage (2000) / Adcock, Dennis
- Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
- The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F.
- Marketing : an introduction (7th ed, 2005) / Armstrong, Gary
- Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
- Service operations management : improving service delivery (2nd ed, 2005) / Johnston, Robert
- Purchasing & supply chain management : analysis, strategy, planning and practice (4th ed, 2005) / Weele, A. J. van
- Marketing management. (12th ed, 2006) / Kotler, Philip
- International marketing strategy (5th ed, 2005) / Bradley, Frank
- Purchasing and supply chain management (7th ed, 2006) / Lysons, Kenneth
- Kotler on marketing (2001) / Kotler, Philip
- Essentials of business research methods (2003) / Hair, Joseph F.
- Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
- The business environment : challenges and changes (2nd ed, 2000) / Brooks, Ian
- Service quality : new directions in theory and practice (1994) / Rust, Roland T.
- Retailing management (5th ed, 2004) / Levy, Michael
- Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin
- Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
- European economic integration (4th ed, 2005) / McDonald, Frank
- Managing change : a strategic approach to organisational dynamics (4th ed, 2004) / Burnes, Bernard
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- Understanding the market : an introduction to microeconomics (3rd ed, 1998) / Dunnett, Andrew
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
- Economics (5th ed, 2003) / Sloman, John
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Contemporary strategy analysis (5th ed, 2005) / Grant, Robert M.
- Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Retail strategy : planning and control (2000) / Walters, David
- Consumers (2002) / Arnould, Eric J.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Research methods for business : a skill-building approach (4th ed, 2003) / Sekaran, Uma
- Research methods for business students (4th ed, 2007) / Saunders, Mark
- Retail marketing management (2nd ed, 2003) / Gilbert, David
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Business research methods (2nd ed, 2007) / Bryman, Alan
- Introducing human resource management (4th ed, 2005) / Foot, Margaret
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Organizational behaviour and work : a critical introduction (2nd ed, 2004) / Wilson, Fiona M.
- Consumer behavior (8th ed, 1995) / Engel, James F.
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Marketing management (11th ed, 2003) / Kotler, Philip
- Introducing human resource management (5th ed, 2008) / Foot, Margaret
- Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
- Principles of marketing. (4th ed, 2006) / Brassington, Frances
- Operations management (5th ed, 2007) / Slack, Nigel
- Doing research in business and management : an introduction to process and method (1998) / Remenyi, D.
- Strategy : analysis and practice (2005) / McGee, John
- Organisational behaviour and analysis : an integrated approach (3rd ed, 2005) / Rollinson, Derek
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Exploring corporate strategy (7th ed, 2005) / Johnson, Gerry
- Logistics and supply chain management : creating value-adding networks (3rd ed, 2005) / Christopher, Martin
- Operations and the management of change. (1997) / Gilgeous, Victor
- Management and organisational behaviour (8th ed, 2007) / Mullins, Laurie J.
- Strategic management : awareness and change (5th ed, 2005) / Thompson, John L.
- Organizational behaviour : an introductory text (5th ed, 2004) / Buchanan, David A.
- Strategic management (4th ed, 2001) / Thompson, John L.
- International trade : new patterns of trade, production & investment (2nd ed, 2000) / Grimwade, Nigel
- Sociology, work and industry (4th ed, 2003) / Watson, Tony J.
- Marketing (1998) / Lancaster, Geoffrey A.
- SPSS V18 August 2010 (PASW)
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