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Customer relationship management| (2005) / Peelen, Ed

book: http://library.hud.ac.uk/catlink/bib/455686

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  7. European business journal
  8. Journal of retailing and consumer services
  9. Journal of retailing
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  11. International journal of service industry management
  12. International financial law review
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  15. Business economics (Cleveland, Ohio)
  16. Journal of services marketing
  17. Marketing management (Chicago, Ill.)
  18. Automotive news
  19. Journal of services research
  20. Internet research
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  23. Marketing intelligence & planning
  24. Qualitative market research
  25. Cross cultural management
  26. Journal of direct, data and digital marketing practice
  27. Journal of advertising research
  28. Business strategy review
  29. Tourism and hospitality research
  30. International journal of bank marketing
  31. Industrial marketing management
  32. Journal of travel & tourism marketing
  33. Journal of product & brand management
  34. Journal of consumer research
  35. Managing service quality
  36. International journal of project management
  37. Traffic world
  38. Service industries journal
  39. European journal of marketing
  40. Journal of marketing
  41. Journal of brand management
  42. Industrial management + data systems
  43. Journal of consumer marketing
  44. International journal of manpower
  45. Journal of business & industrial marketing
  46. New media age
  47. Journal of the Operational Research Society
  48. Journal of business research
  49. International journal of retail & distribution management
  50. Strategic direction (Bradford, England)
  51. Journal of travel research
  52. Drug store news
  53. Academy of Management journal
  54. Computerworld
  55. International journal of quality & reliability management
  56. Marketing week
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  58. Wall Street journal. Eastern edition
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  60. Long range planning
  61. Vital speeches of the day
  62. Business horizons
  63. Cornell hotel and restaurant administration quarterly
  64. Advertising age
  65. International journal of operations & production management
  66. Financial management (London, England)
  67. Tourism management (1982)
  68. Organization studies
  69. Journal of business strategy
  70. European journal of operational research
  71. Forbes
 
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  2. Customer relationship management : concepts and technologies (2nd ed, 2009) / Buttle, Francis
  3. Managing customer relationships on the Internet (2006) / Lindstrand, Angelika
  4. Customer relationship management : concepts and tools (2004) / Buttle, Francis
  5. Customer relationship management systems handbook (2003) / Sharp, Duane E.
  6. Collaborative customer relationship management : taking CRM to the next level (2004) / Kracklauer, Alexander H.
  7. CRM : redefining customer relationship management (2002) / Peel, Jeffrey
  8. Customer relationship management : organizational and technological perspectives. (2003) / Rajola, Federico
  9. Customer is king : how to exceed their expectations (2005) / Craven, Robert
  10. Customer relationship management : business guide (2000) / Reeves, Joanna
  11. Relationship marketing : exploring relational strategies in marketing (3rd ed, 2008) / Egan, John
  12. Customer relationship management : perspectives from the marketplace (2003) / Knox, Simon
  13. Customer relationship management : electronic customer care in the new economy (2002) / Muther, Andreas
  14. Customer loyalty : a guide for time travelers (2006) / Robinson, Sionade
  15. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
  16. Strategic customer care : an evolutionary approach to increasing customer value and profitability (1999) / Brown, Stanley A.
  17. Building great customer experiences (2002) / Shaw, Colin
  18. E-business and e-commerce management : strategy, implementation and practice (3rd ed, 2007) / Chaffey, Dave
  19. Customer responsive management : the flexible advantage (1996) / Davis, Frank W.
  20. Advances in relationship marketing (1995) / Payne, Adrian
  21. Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L.
  22. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
  23. Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
  24. Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
  25. Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
  26. Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A.
  27. E-marketing. (4th ed, 2006) / Strauss, Judy
  28. What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A.
  29. Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
  30. Direct and interactive marketing (2001) / Sargeant, Adrian
  31. Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
  32. Marketing strategies for competitive advantage (2000) / Adcock, Dennis
  33. Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
  34. Strategic marketing (8th ed, 2006) / Cravens, David W.
  35. Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
  36. The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F.
  37. Marketing : an introduction (7th ed, 2005) / Armstrong, Gary
  38. Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
  39. Service operations management : improving service delivery (2nd ed, 2005) / Johnston, Robert
  40. Purchasing & supply chain management : analysis, strategy, planning and practice (4th ed, 2005) / Weele, A. J. van
  41. Marketing management. (12th ed, 2006) / Kotler, Philip
  42. International marketing strategy (5th ed, 2005) / Bradley, Frank
  43. Purchasing and supply chain management (7th ed, 2006) / Lysons, Kenneth
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  45. Essentials of business research methods (2003) / Hair, Joseph F.
  46. Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
  47. The business environment : challenges and changes (2nd ed, 2000) / Brooks, Ian
  48. Service quality : new directions in theory and practice (1994) / Rust, Roland T.
  49. Retailing management (5th ed, 2004) / Levy, Michael
  50. Competitive customer care : a guide to keeping customers (1992) / Stone, Merlin
  51. Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
  52. European economic integration (4th ed, 2005) / McDonald, Frank
  53. Managing change : a strategic approach to organisational dynamics (4th ed, 2004) / Burnes, Bernard
  54. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
  55. Understanding the market : an introduction to microeconomics (3rd ed, 1998) / Dunnett, Andrew
  56. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
  57. Economics (5th ed, 2003) / Sloman, John
  58. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
  59. Contemporary strategy analysis (5th ed, 2005) / Grant, Robert M.
  60. Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
  61. Marketing management and strategy (3rd ed, 2002) / Doyle, P.
  62. Retail strategy : planning and control (2000) / Walters, David
  63. Consumers (2002) / Arnould, Eric J.
  64. Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
  65. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  66. Research methods for business : a skill-building approach (4th ed, 2003) / Sekaran, Uma
  67. Research methods for business students (4th ed, 2007) / Saunders, Mark
  68. Retail marketing management (2nd ed, 2003) / Gilbert, David
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  70. Business research methods (2nd ed, 2007) / Bryman, Alan
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  72. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
  73. Organizational behaviour and work : a critical introduction (2nd ed, 2004) / Wilson, Fiona M.
  74. Consumer behavior (8th ed, 1995) / Engel, James F.
  75. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  76. Marketing management (11th ed, 2003) / Kotler, Philip
  77. Introducing human resource management (5th ed, 2008) / Foot, Margaret
  78. Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
  79. Principles of marketing. (4th ed, 2006) / Brassington, Frances
  80. Operations management (5th ed, 2007) / Slack, Nigel
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  90. Organizational behaviour : an introductory text (5th ed, 2004) / Buchanan, David A.
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  95. SPSS V18 August 2010 (PASW)

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