- Forbes
| | - Global marketing management : changes, challenges and new strategies (2005) / Lee, Kiefer
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- International marketing and export management (4th ed, 2002) / Albaum, Gerald
- International marketing (8th ed, 2000) / Terpstra, Vern
- The international business environment : diversity and the global economy (2002) / Morrison, Janet
- International marketing and export management (3rd ed, 1998) / Albaum, Gerald
- International business : competing in the global marketplace (5th ed, 2005) / Hill, Charles W. L.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Research methods for business : a skill-building approach (4th ed, 2003) / Sekaran, Uma
- Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
- Consumer behavior (8th ed, 1995) / Engel, James F.
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