- Precision marketing
- Journal of consumer marketing
- Marketing intelligence & planning
| | - Marketing research essentials (2nd ed, 1998) / McDaniel, Carl
- Marketing research : an international approach (2006) / Schmidt, Marcus J.
- Marketing research : an integrated approach (2003) / Wilson, Alan M.
- Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
- Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
- Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane
- Understanding and designing market research (2nd ed, 2002) / Webb, John R.
- Marketing communications : contexts, strategies and applications (3rd ed, 2002) / Fill, Chris
- International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak
- The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N.
- Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
- International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Strategic marketing (8th ed, 2006) / Cravens, David W.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Consumer behavior (4th ed, 2007) / Hoyer, Wayne D.
- Innovation management and new product development (3rd ed, 2005) / Trott, Paul
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Essentials of marketing research (4th ed, 2005) / Proctor, Tony
- International marketing and export management (4th ed, 2002) / Albaum, Gerald
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Marketing research : an applied approach (2000) / Malhotra, Naresh K.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
- The marketing research process (5th ed, 2000) / Wright, Len Tiu
- Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham
- Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
- Consumer behavior (9th ed, 2007) / Schiffman, Leon G.
- Advertising. (2000) / Wright, Ray
- Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
- Consumer behavior : concepts and applications (4th ed, 1993) / Loudon, David L.
- Organisational change (2nd ed, 2002) / Senior, Barbara
- Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
- Marketing research (6th ed, 2001) / Chisnall, Peter M.
- Innovation and change in organizations (1995) / King, Nigel
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
- Marketing management (11th ed, 2003) / Kotler, Philip
- Consumers (2002) / Arnould, Eric J.
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- Principles of marketing. (4th ed, 2005) / Kotler, Philip
- Marketing management. (12th ed, 2006) / Kotler, Philip
- Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Research methods for business : a skill-building approach (4th ed, 2003) / Sekaran, Uma
- Advertising. (4th ed, 2000) / White, Roderick
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Research methods for business students (4th ed, 2007) / Saunders, Mark
- Strategic management : awareness and change (5th ed, 2005) / Thompson, John L.
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- International trade : new patterns of trade, production & investment (2nd ed, 2000) / Grimwade, Nigel
- The marketing research process (4th ed, 1995) / Crimp, Margaret
- Principles of marketing. (4th ed, 2006) / Brassington, Frances
- Project management (3rd ed, 2003) / Maylor, Harvey
- Consumer behavior (8th ed, 1995) / Engel, James F.
- Applied consumer behaviour (1996) / Evans, Martin
- Competitive advantage : creating and sustaining superior performance (1985) / Porter, Michael E.
- Operations management (5th ed, 2007) / Slack, Nigel
- Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
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