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| | - Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
- Brain tattoos : creating unique brands that stick in your customers' minds (2005) / Post, Karen
- Contemporary strategic marketing (2002) / Brennan, Ross
- Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
- Marketing strategies for competitive advantage (2000) / Adcock, Dennis
- Fundamentals of sport marketing (2nd ed, 2002) / Pitts, Brenda G.
- Marketing communications : a European perspective (3rd ed, 2007) / Pelsmacker, Patrick de
- Sponsorship : strategies for maximising the return on investment : a SportBusiness Group report (2006) / Kolah, Ardi
- The manual of sales promotion (1983) / Williams, John
- Essentials of marketing research (4th ed, 2005) / Proctor, Tony
- Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
- Integrated marketing communications (2nd ed, 2005) / Pickton, David
- New marketing strategies : evolving flexible processes to fit market circumstance (1999) / Chaston, Ian
- The interactive and direct marketing guide. (3rd ed, 2002) / Fairlie, Robin
- Cases in sport marketing (1999) / McDonald, Mark A.
- Strategic marketing management : meeting the global marketing challenge (2000) / Anderson, Carol H.
- E-business marketing (2003) / Albert, Terri C.
- Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane
- International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Global marketing strategies ; (6th ed, 2004) / Jeannet, Jean-Pierre
- Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
- Strategic advertising management. (2nd ed, 2005) / Percy, Larry
- From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
- Strategic marketing management (1996) / Lambin, Jean-Jacques
- International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak
- Brands and branding (2003) / Clifton, Rita
- Strategic marketing : planning, implementation, and control (1984) / Weitz, Barton A.
- Marketing communications : contexts, strategies and applications (3rd ed, 2002) / Fill, Chris
- Marketing on the Internet : seven steps to building the Internet into your business (6th ed, 2003) / Zimmerman, Jan
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Integrated marketing communications 1999-2000. (1999) / Yeshin, Tony
- Market segmentation : how to do it - how to profit from it (2nd ed, 1998) / McDonald, Malcolm
- Marketing communications : a European perspective (2nd ed, 2004) / Pelsmacker, Patrick de
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Marketing strategy : the difference between marketing and markets (3rd ed, 2007) / Fifield, Paul
- Strategic market management (7th ed, 2005) / Aaker, David A.
- Marketing research : an international approach (2006) / Schmidt, Marcus J.
- Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco
- Handbook of online marketing research (2001) / Grossnickle, Joshua
- A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen
- International marketing (13th ed, 2007) / Cateora, Philip R.
- Marketing communications : an integrated approach (4th ed, 2004) / Smith, P.R
- Competitive innovation management : techniques to improve innovation performance. (2000) / Christiansen, James
- EMarketing eXcellence : the heart of eBusiness (2002) / Smith, P. R.
- E-marketing. (4th ed, 2006) / Strauss, Judy
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R.
- Strategic brand management (2007) / Elliott, Richard
- Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R.
- Direct and interactive marketing (2001) / Sargeant, Adrian
- Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
- Customer relationship management (2005) / Peelen, Ed
- Economics of strategy (3rd ed, 2004) / Besanko, David
- Marketing research (7th ed, 2005) / Chisnall, Peter M.
- Purchasing and supply chain management (2nd ed, 2002) / Monczka, Robert M.
- Marketing research : an integrated approach (2003) / Wilson, Alan M.
- Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
- Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
- Strategic marketing management 2000-2001 : planning and control (2000) / Fifield, Paul
- International marketing strategy : analysis, development and implementation. (4th ed, 2004) / Doole, Isobel
- Advertising (2006) / Yeshin, Tony
- Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
- Managing exports : navigating the complex rules, controls, barriers, and laws (2003) / Reynolds, Frank
- Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E.
- Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
- Strategic marketing : creating competitive advantage (2010) / West, Douglas C.
- Marketing research essentials (2nd ed, 1998) / McDaniel, Carl
- The handbook of international trade : a guide to the principles and practice of export (2nd ed, 2008) / Sherlock, Jim
- Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
- Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John
- Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
- Measuring advertising effectiveness (1997) / Wells, William D.
- Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
- Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
- Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M.
- Understanding and designing market research (2nd ed, 2002) / Webb, John R.
- Direct marketing in practice (2002) / Thomas, Brian
- Consumer behavior (9th ed, 2007) / Schiffman, Leon G.
- The marketing book (6th ed, 2008) / Baker, Michael John
- Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
- Mastering e-business (2004) / Groucutt, Jon
- International marketing strategy (5th ed, 2005) / Bradley, Frank
- Organisational change (2nd ed, 2002) / Senior, Barbara
- Essentials of organizational behavior (8th ed, 2005) / Robbins, Stephen P.
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin
- Strategic marketing (9th ed, 2009) / Cravens, David W.
- Marketing strategy and management (4th ed, 2007) / Baker, Michael John
- The 22 immutable laws of branding (2000) / Ries, Al
- Advertising : principles & practice (7th ed, 2006) / Wells, William
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Event sponsorship (2003) / Skinner, Bruce E.
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- Marketing planning & strategy (6th ed, 2000) / Jain, Subhash C.
- Developing successful sport sponsorship plans (2001) / Stotlar, David K.
- Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
- Project management : the managerial process (3rd ed, 2006) / Gray, Clifford F.
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