| JOURNALS | | BOOKS |
| | - Marketing across cultures : (4th ed, 2005) / Usunier, Jean-Claude
- Entry strategies for international markets. (1994) / Root, Franklin R.
- International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
- International marketing strategy (5th ed, 2005) / Bradley, Frank
- International marketing and export management (4th ed, 2002) / Albaum, Gerald
- Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
- International marketing (8th ed, 2000) / Terpstra, Vern
- International business (2002) / McDonald, Frank
- International marketing and export management (3rd ed, 1998) / Albaum, Gerald
- International business : competing in the global marketplace (5th ed, 2005) / Hill, Charles W. L.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
- Competitive strategy : techniques for analyzing industries and competitors : with a new introduction (1998) / Porter, Michael E.
- Research methods for business students (4th ed, 2007) / Saunders, Mark
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