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Consumer behavior : concepts and applications| (4th ed, 1993) / Loudon, David L.

book: http://library.hud.ac.uk/catlink/bib/84932

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  1. Consumer behavior : contemporary research in action (1971) / Holloway, Robert John
  2. Applications of consumer behaviour : readings and exercises (1984) / Tom, Gail
  3. Essentials of consumer behavior : concepts and applications. (1979) / Block, Carl E.
  4. Ethical issues in international marketing (1995) / Delener, Nejdet
  5. Marketing research for managers (2nd ed, 1996) / Crouch, Sunny
  6. Consumer behavior (5th ed, 1998) / Mowen, John C.
  7. Consumer behavior. (5th ed, 1998) / Mowen, John C.
  8. Perspectives in consumer behavior (4th ed, 1991) / Kassarjian, Harold H.
  9. Training for the hospitality industry (2nd ed, 1990) / Forrest, Lewis C.
  10. Practical marketing planning (1997) / Cooper, John
  11. Consumer behaviour (4th ed, 1991) / Schiffman, Leon G.
  12. The theory of buyer behavior (1969) / Howard, John A.
  13. Consumer behavior (3rd ed, 1994) / Wilkie, William L.
  14. Marketing to women : a global perspective. (1989) / Bartos, Rena
  15. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
  16. Strategic marketing management 1999-2000 : planning and control, analysis and decision (1999) / Fifield, Paul
  17. Consumer behavior (4th ed, 1995) / Mowen, John C.
  18. Consumer behavior : buying, having, and being (8th ed, 2009) / Solomon, Michael R.
  19. Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
  20. Consumer behaviour (3rd ed, 1995) / Chisnall, Peter M.
  21. Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
  22. Consumer decision processes : marketing and advertising implications. (1966) / Nicosia, Francesco M.
  23. Changing consumer behaviour. (1990) / East, Robert
  24. Consumer behavior : theory and practice. (1978) / Walters, C. Glenn
  25. The essence of consumer behaviour (1997) / Blythe, Jim
  26. Profitable direct marketing (1998) / Jay, Ros
  27. Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
  28. Corporate cultures and global brands (2004) / Rothacher, Albrecht
  29. Consumer behavior (8th ed, 1995) / Engel, James F.
  30. Consumer behavior and managerial decision making (1999) / Kardes, Frank R.
  31. Profitable direct marketing (2nd ed, 1992) / Kobs, Jim
  32. Understanding customers. (1997) / Rice, Chris
  33. Strategic marketing : planning and control (1999) / Drummond, Graeme
  34. Understanding the consumer : a psychological approach (1997) / Statt, David A.
  35. Consumer behavior and marketing action (6th ed, 1998) / Assael, Henry
  36. Consumer behavior (1996) / Wells, William
  37. Environmental marketing : positive strategies for reaching the green consumer (1993) / Coddington, Walter
  38. Consumer behavior (4th ed, 2007) / Hoyer, Wayne D.
  39. Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
  40. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
  41. Marketing research : an international approach (2006) / Schmidt, Marcus J.
  42. Strategic marketing planning (1992) / McDonald, Malcolm
  43. Consumer behavior (9th ed, 2007) / Schiffman, Leon G.
  44. Marketing research essentials (2nd ed, 1998) / McDaniel, Carl
  45. Public relations : an introduction (1995) / Harrison, Shirley
  46. The CIM handbook of strategic marketing (1998) / Egan, Colin
  47. Consumer behaviour in tourism (1999) / Swarbrooke, John
  48. The world of consumption (1993) / Fine, Ben
  49. Exploring direct marketing (1999) / O'Malley, Lisa
  50. Customer responsive management : the flexible advantage (1996) / Davis, Frank W.
  51. Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
  52. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  53. Marketing : a behavioural analysis (2nd ed, 1985) / Chisnall, Peter M.
  54. Applied consumer behaviour (1996) / Evans, Martin
  55. Consumer behaviour : a practical guide (1980) / Foxall, Gordon R.
  56. Essentials of marketing research (4th ed, 2005) / Proctor, Tony
  57. Consumers (2002) / Arnould, Eric J.
  58. The 22 immutable laws of branding (2000) / Ries, Al
  59. Buyer attitudes and brand choice behavior. (1970) / Day, George S.
  60. The ethical consumer (2005) / Harrison, Rob
  61. Retail management : a strategic approach (8th ed, 2001) / Berman, Barry
  62. Consumer market research handbook (3rd ed, 1988) / Downham, John
  63. Consumer behavior : buying, having, and being (9th ed, 2011) / Solomon, Michael R.
  64. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
  65. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
  66. From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
  67. Brand management (1998) / De Chernatony, L.
  68. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco
  69. International hospitality management (1996) / Teare, Richard
  70. Basic marketing research. (4th ed, 2001) / Churchill, Gilbert A.
  71. Marketing communications : contexts contents and strategies. (2nd ed, 1999) / Fill, Chris
  72. Satisfaction : a behavioral perspective on the consumer (1997) / Oliver, Richard L.
  73. Social communication in advertising : consumption in the mediated marketplace. (3rd ed, 2005) / Leiss, William
  74. Quality management in hospitality : best practice in action (1996) / Lockwood, Andrew
  75. Marketing in the digital age (2nd ed, 2001) / O'Connor, John
  76. Customer relationship management : concepts and tools (2004) / Buttle, Francis
  77. Global marketing strategy (1995) / Douglas, Susan P.
  78. The marketing research process (5th ed, 2000) / Wright, Len Tiu
  79. Industrial marketing strategy (3rd ed, 1991) / Webster, Frederick E.
  80. Profitable food and beverage management (1994) / Kotas, Richard
  81. Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
  82. Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
  83. The handbook of brand management (1992) / Arnold, David
  84. Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
  85. What customers value most : how to achieve business transformation by focusing on processes that touch your customers : satisfied customers, increased revenue, improved profitability (1995) / Brown, Stanley A.
  86. Strategic marketing communications : new ways to build and integrate communications (1997) / Smith, Paul
  87. Service quality : new directions in theory and practice (1994) / Rust, Roland T.
  88. Building great customer experiences (2002) / Shaw, Colin
  89. Understanding leisure (1989) / Haywood, Les
  90. Marketing communications classics : an international collection of classic and contemporary papers (2000) / FitzGerald, Maureen
  91. Advertising worldwide : concepts, theories and practice of international, multinational and global advertising (2nd ed, 1994) / Mooij, Marieke K. de
  92. Hospitality, Tourism and Leisure Management : Issues in Strategy and Culture. / Foley, M.
  93. Tourism today : a geographical analysis (2nd ed, 1995) / Pearce, Douglas G.
  94. The practice of advertising (4th ed, 1995) / Hart, Norman A.
  95. Marketing communications (1983) / Coulson-Thomas, Colin
  96. European marketing : readings and cases (1993) / Halliburton, Chris
  97. All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth
  98. Understanding brands : by 10 people who do (1991) / Cowley, Don
  99. Tourism and sustainability : development and new tourism in the Third World (2nd ed, 2003) / Mowforth, Martin
  100. Marketing in small businesses (1989) / Kenny, Brian

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