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Brands and branding| (2004) / Clifton, Rita

book: http://library.hud.ac.uk/catlink/bib/443794

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  11. Marketing letters
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  38. Brandweek (New York, N.Y.)
  39. Journal of retailing and consumer services
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  41. Journal of advertising
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  43. Journal of product & brand management
  44. Beverage world
  45. Adweek (2003)
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  48. Journal of fashion marketing and management
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  54. Marketing week
  55. Journal of business research
  56. Advertising age
  57. PR week (U.K. edition)
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  62. B to B
  63. Journal of retailing
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  65. Design week
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  67. Campaign (London. 1968)
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  72. NZBusiness
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  92. Management today
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  1. Brand leadership (2002) / Aaker, David A.
  2. From brand vision to brand evaluation : the strategic process of growing and strengthening brands (3rd ed, 2010) / De Chernatony, L.
  3. Conquering consumerspace : marketing strategies for a branded world (2003) / Solomon, Michael R.
  4. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
  5. Inclusive branding : the why and how of a holistic approach to brands (2002) / Schmidt, Klaus
  6. The philosophy of branding : great philosophers think brands (2004) / Braun, Thom
  7. A new brand world : 8 principles for achieving brand leadership in the 21st century (2002) / Bedbury, Scott
  8. The 22 immutable laws of branding (2000) / Ries, Al
  9. Successful branding (2001) / Choudhury, Pran
  10. From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
  11. Strategic brand management (2007) / Elliott, Richard
  12. A master class in brand planning : the timeless works of Stephen King (2007) / King, Stephen
  13. Brain tattoos : creating unique brands that stick in your customers' minds (2005) / Post, Karen
  14. Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
  15. Designing brand identity : a complete guide to creating, building, and maintaining strong brands (2003) / Wheeler, Alina
  16. Best practice cases in branding : lessons from the world's strongest brands (3rd ed, 2008) / Keller, Kevin Lane
  17. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
  18. Designing brand identity : a complete guide to creating, building, and maintaining strong brands (2nd ed, 2006) / Wheeler, Alina
  19. Strategic brand management : building, measuring, and managing brand equality (2nd ed, 2003) / Keller, Kevin Lane
  20. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
  21. Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
  22. Corporate cultures and global brands (2004) / Rothacher, Albrecht
  23. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco
  24. Consumer behaviour : a European perspective. (3rd ed, 2006) / Solomon, Michael R.
  25. Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D.
  26. Brand asset management : driving profitable growth through your brands (2000) / Davis, Scott
  27. The power of industrial brands : an effective route to competitive advantage (1994) / Hague, Paul N.
  28. Brands : the new wealth creators (1998) / Hart, Susannah
  29. Essential economics : a guide for business students (2002) / Ferguson, Ken
  30. Competitive branding : winning in the market place with value-added brands (1998) / Nilson, Torsten H.
  31. Brands and branding (2003) / Clifton, Rita
  32. The reality of global brands : cases and strategies for successful management of international brands (1996) / Hankinson, Graham
  33. Branding across borders : a guide to global brand marketing (2002) / Gregory, James R.
  34. Marketing communications : interactivity, communities and content (5th ed, 2009) / Fill, Chris
  35. Consumer behavior and marketing strategy (8th ed, 2008) / Peter, J. Paul
  36. Branding in action : cases and strategies for profitable brand management (1993) / Hankinson, Graham
  37. Understanding brands : by 10 people who do (1991) / Cowley, Don
  38. Brand power (1994) / Stobart, Paul
  39. Branding : a key marketing tool (2nd ed, 1992) / Murphy, John M.
  40. Brand management (1998) / De Chernatony, L.
  41. Branding : a key marketing tool (1987) / Murphy, John M.
  42. Consumer behaviour (2nd ed, 2009) / Evans, Martin
  43. Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
  44. No logo : no space, no choice, no jobs, taking aim at the brand bullies (2000) / Klein, Naomi
  45. Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
  46. Brand warriors : corporate leaders share their winning strategies (1999) / Gilmore, Fiona
  47. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  48. Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
  49. Consumer psychology for marketing (2nd ed, 1998) / Foxall, G. R.
  50. The handbook of brand management (1992) / Arnold, David
  51. Marketing strategies for competitive advantage (2000) / Adcock, Dennis
  52. Mastering public relations (2004) / Davis, Anthony
  53. Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
  54. Consumers (2002) / Arnould, Eric J.
  55. International marketing strategy (5th ed, 2005) / Bradley, Frank
  56. Fashion marketing : contemporary issues (2001) / Hines, Tony
  57. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
  58. Strategic market management (7th ed, 2005) / Aaker, David A.
  59. Essentials of marketing research (4th ed, 2005) / Proctor, Tony
  60. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
  61. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
  62. Fashion brands : branding style from Armani to Zara (2005) / Tungate, Mark
  63. International retailing : trends and strategies (1995) / McGoldrick, Peter J.
  64. E-marketing. (4th ed, 2006) / Strauss, Judy
  65. Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
  66. Consumer behavior (3rd ed, 1994) / Wilkie, William L.
  67. Celebrity sells (2004) / Pringle, Hamish
  68. Marketing (2008) / Baines, Paul
  69. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim
  70. Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip
  71. Marketing research (7th ed, 2005) / Chisnall, Peter M.
  72. Strategic marketing (8th ed, 2006) / Cravens, David W.
  73. Strategic marketing management : planning implementation and control (2nd ed, 1997) / Wilson, R. M. S.
  74. Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
  75. Advertising. (2000) / Wright, Ray
  76. Understanding customers. (1997) / Rice, Chris
  77. Essentials of marketing (2005) / Brassington, Frances
  78. Retail marketing (2002) / Sullivan, Malcolm
  79. Principles of marketing. (4th ed, 2005) / Kotler, Philip
  80. Consumer behavior (1996) / Wells, William
  81. Principles and practice of marketing (5th ed, 2007) / Jobber, David
  82. Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne
  83. Journalism : principles and practice (2004) / Harcup, Tony
  84. Principles of marketing (12th ed, 2008) / Kotler, Philip
  85. Advertising. (4th ed, 2000) / White, Roderick
  86. Marketing management. (12th ed, 2006) / Kotler, Philip
  87. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
  88. International marketing (3rd ed, 1998) / Paliwoda, Stanley J.
  89. Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
  90. Consumer behaviour (3rd ed, 1995) / Chisnall, Peter M.
  91. Fashion marketing (2nd ed, 2002) / Easey, Mike
  92. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  93. Microeconomics (2001) / Warmington, Bob
  94. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
  95. International marketing (8th ed, 2000) / Terpstra, Vern
  96. Applied consumer behaviour (1996) / Evans, Martin
  97. Researching and writing dissertations in business and management (2010) / Riley, Michael
  98. Consumer behavior (8th ed, 1995) / Engel, James F.
  99. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  100. Retail marketing management (2nd ed, 2003) / Gilbert, David

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