Sports marketing : it's not just a game anymore| (1995) / Schaaf, Phil

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JOURNALS		BOOKS
		Sport marketing : managing the exchange process (1999) / Milne, George R. Fundamentals of sport marketing (2nd ed, 2002) / Pitts, Brenda G. Sport marketing (2nd ed, 2000) / Mullin, Bernard J. The ultimate guide to sports marketing (2nd ed, 2001) / Graham, Stedman Sport promotion and sales management (2002) / Irwin, Richard L. Sports sponsorship and marketing communications : a European perspective (2005) / Lagae, Wim