[ pick random item ]

Sports sponsorship and marketing communications : a European perspective| (2005) / Lagae, Wim

book: http://library.hud.ac.uk/catlink/bib/441311

People who looked at this thing, also looked at this stuff...

JOURNALSBOOKS
  1. Sports marketing
  2. European sport management quarterly
  3. Sport marketing quarterly
  4. International journal of the history of sport
  5. Managing leisure
  6. Journal of promotion management
  7. Journal of marketing communications
  8. Inžinerinė ekonomika
  9. Sport management review
  10. European planning studies
  11. International journal of nonprofit and voluntary sector marketing
  12. Journal of targeting, measurement and analysis for marketing
  13. Journal of sport tourism
  14. Club industry's fitness business pro
  15. Public relations review
  16. Journal of advertising research
  17. Marketing letters
  18. Scandinavian journal of hospitality and tourism
  19. Psychology & marketing
  20. Advances in consumer research
  21. Journal of international consumer marketing
  22. International review for the sociology of sport
  23. International journal of advertising
  24. Info (Cambridge, England)
  25. Journal of the Academy of Marketing Science
  26. Journal of vacation marketing
  27. Managing intellectual property
  28. Precision marketing
  29. Marketing magazine (Toronto)
  30. S.A.M. advanced management journal (1984)
  31. Incentive (New York, N.Y. 1988)
  32. Global cosmetic industry
  33. Journal of direct, data and digital marketing practice
  34. Marketing science (Providence, R.I.)
  35. Journal of global marketing
  36. Journal of brand management
  37. Journal of business ethics
  38. Credit control
  39. Journal of retail & leisure property
  40. Media (Hong Kong, China : 1988)
  41. Management review (Saranac Lake, New York)
  42. Beverage industry
  43. Engineering management journal
  44. Journal of product & brand management
  45. International journal of research in marketing
  46. Leisure studies
  47. Journal of advertising
  48. Production and operations management
  49. Global finance
  50. Marketing management (Chicago, Ill.)
  51. Journal of strategic marketing
  52. Journal of consumer behaviour
  53. Journal of consumer research
  54. Journal of business research
  55. Meeting news
  56. Journal of consumer psychology
  57. Marketing news
  58. Journal of consumer marketing
  59. Journal of revenue and pricing management
  60. Brand strategy
  61. Brandweek (New York, N.Y.)
  62. Planning (London, England)
  63. Business horizons
  64. Canadian business (1977)
  65. European journal of innovation management
  66. Journal of economic behavior & organization
  67. Adweek (2003)
  68. PR week (U.K. edition)
  69. International marketing review
  70. European journal of marketing
  71. Marketing intelligence & planning
  72. Journal of travel & tourism marketing
  73. B to B
  74. European management journal
  75. Annals of tourism research
  76. Total quality management & business excellence
  77. Tourism and hospitality research
  78. Fast company
  79. International journal of management
  80. Broadcast engineering (English ed.)
  81. Management international review
  82. Advertising age
  83. Marketing week
  84. Journal of retailing
  85. Grocer
  86. Qualitative market research
  87. International journal of consumer studies
  88. Journal of travel research
  89. International journal of human resource management
  90. Journal of services marketing
  91. Campaign (London. 1968)
  92. Journal of marketing research
  93. Futurist
  94. Travel trade gazette UK and Ireland
  95. Journal of marketing
  96. Country monitor (New York, N.Y.)
  97. Marketing (London)
  98. International journal of service industry management
  99. British journal of management
  100. Sloan management review
 
  1. SportBusiness in numbers : 2009-10 (2009) / Cutler, Matt
  2. Sponsorship : strategies for maximising the return on inverstment (2006) / Kolah, Ardi
  3. SportsBusiness in numbers : information, insight and analysis for the global sports industry (2007) / Barnes, Chris
  4. Ambush marketing : a practical guide to protecting the brand of a sporting event (2008) / Johnson, Phillip
  5. Developing successful sport marketing plans (2nd ed, 2005) / Stotlar, David Kent
  6. Sponsorship measurement and evaluation (2009) / Houlder, Fraser
  7. Developing successful sport sponsorship plans (2001) / Stotlar, David K.
  8. Mastering the business of sport sponsorship (2008) / Savage, Philip
  9. Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D.
  10. Team sports marketing (2007) / Wakefield, Kirk L.
  11. Sponsorship : strategies for maximising the return on investment : a SportBusiness Group report (2006) / Kolah, Ardi
  12. Sports marketing : it's not just a game anymore (1995) / Schaaf, Phil
  13. Sponsorship works : the essential casebook for brands, agencies and rights holders / [Editor: Luke Upton]. (2010) / Sports Business
  14. Sports marketing and the psychology of marketing communication (2004) / Kahle, Lynn R.
  15. Routledge handbook of sports sponsorship : successful strategies (2007) / Ferrand, Alain
  16. Fundamentals of sport marketing (3rd ed, 2007) / Pitts, Brenda G.
  17. Sport marketing : managing the exchange process (1999) / Milne, George R.
  18. Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D.
  19. Sponsorship's holy grail : six sigma forges the link between sponsorship & business goals (2005) / Bednar, Raymond
  20. Sport marketing (3rd ed, 2007) / Mullin, Bernard James
  21. The dream job : $port$ publicity, promotion and marketing (3rd ed, 1999) / Helitzer, Melvin
  22. Sponsorship : for a return on investment (2007) / Masterman, Guy
  23. Sport promotion and sales management (2nd ed, 2008) / Irwin, Richard L.
  24. Cases in sport marketing (1999) / McDonald, Mark A.
  25. The ultimate guide to sports marketing (2nd ed, 2001) / Graham, Stedman
  26. Marketing and football : an international perspective (2007) / Desbordes, Michel
  27. Case studies in sport marketing (2003) / Pitts, Brenda G.
  28. Sports publicity : a practical approach (2007) / Favorito, Joseph
  29. The sport business future (2004) / Smith, Aaron
  30. Sport public relations : managing organizational communication (2006) / Stoldt, G. Clayton
  31. The sports event management and marketing playbook (2005) / Supovitz, Frank
  32. Sport marketing (2nd ed, 2000) / Mullin, Bernard J.
  33. Fundamentals of sport marketing (2nd ed, 2002) / Pitts, Brenda G.
  34. Sport funding and finance (2007) / Stewart, Bob
  35. Made possible by : succeeding with sponsorship (2004) / Martin, Patricia
  36. Sport promotion and sales management (2002) / Irwin, Richard L.
  37. Event sponsorship (2003) / Skinner, Bruce E.
  38. The marketing of sport (2007) / Beech, John G.
  39. Creative philanthropy : towards a new philanthropy for the twenty-first century (2006) / Anheier, Helmut K.
  40. Best practice cases in branding : lessons from the world's strongest brands (2003) / Keller, Kevin Lane
  41. The sponsorship manual : sponsorship made easy (2nd ed, 2005) / Geldard, Edward
  42. Sports marketing : a strategic perspective (2nd ed, 2002) / Shank, Matthew D.
  43. Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C.
  44. The sponsorship seeker's toolkit (2nd ed, 2003) / Grey, Anne-Marie
  45. Planning special events (2001) / Armstrong, James S.
  46. Sponsorship : what it is and how to use it (1989) / Sleight, Steve
  47. Fundraising management : analysis, planning and practice (2nd ed, 2010) / Sargeant, Adrian
  48. Sponsorship : the newest marketing skill (1981) / Head, Victor
  49. The business of sport management (2004) / Beech, John
  50. The economics of staging the Olympics : a comparison of the Games 1972-2008 (2004) / Preuss, Holger
  51. Handbook of public relations (2001) / Heath, Robert L.
  52. Marketing communications : an integrated approach (4th ed, 2004) / Smith, P.R
  53. Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
  54. Event planning : ethics and etiquette : a principled approach to the business of special event management (2003) / Allen, Judy
  55. Brands and branding (2003) / Clifton, Rita
  56. Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend
  57. Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
  58. Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
  59. Olympic tourism (2008) / Weed, Mike
  60. Strategic sports event management (2nd ed, 2009) / Masterman, Guy
  61. Strategic advertising management. (2nd ed, 2005) / Percy, Larry
  62. Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco
  63. Niche tourism : contemporary issues, trends and cases (2005) / Novelli, Marina
  64. Practical sponsorship (1987) / Turner, Stuart
  65. Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
  66. Event risk management and safety (2002) / Tarlow, Peter E.
  67. Festival & special event management (4th ed, 2008) / Allen, Johnny
  68. Event management : a professional and developmental approach (2nd ed, 2005) / Damster, Greg
  69. Events design and experience (2007) / Berridge, Graham
  70. Corporate event project management (2002) / O'Toole, William
  71. Innovative marketing communications : strategies for the events industry (2006) / Masterman, Guy
  72. Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K.
  73. Sport in consumer culture (2006) / Horne, John
  74. Human resource management for events : managing the event workforce (2007) / Van der Wagen, Lynn
  75. Strategic sports event management : an international approach (2004) / Masterman, Guy
  76. Special interest tourism : context and cases (2001) / Douglas, Norman
  77. Green marketing. (1992) / Peattie, Ken
  78. The Olympic games explained : a student guide to the evolution of the modern Olympic games (2005) / Girginov, Vassil
  79. Management of event operations (2006) / Tum, Julia
  80. Consuming sport : fans, sport and culture (2004) / Crawford, Garry
  81. Advertising (2006) / Yeshin, Tony
  82. Events management (2nd ed, 2006) / Bowdin, G. A. J.
  83. The experience economy : work is theatre & every business a stage (1999) / Pine, B. Joseph
  84. Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
  85. Event studies : theory, research and policy for planned events (2007) / Getz, Donald
  86. Events and festivals : education, impacts and experiences (2006) / Jordan, Fiona
  87. Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
  88. Event management : for tourism, cultural, business, and sporting events (2005) / Van der Wagen, Lynn
  89. Public relations practices : managerial case studies and problems (6th ed, 2003) / Center, Allen H.
  90. Event management & event tourism (2nd ed, 2005) / Getz, Donald
  91. From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
  92. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
  93. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  94. Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm
  95. Sport, culture and advertising : identities, commodities and the politics of representation (2005) / Jackson, Steven J.
  96. Managing sport facilities and major events (2005) / Westerbeek, Hans
  97. Celebrity sells (2004) / Pringle, Hamish
  98. Special events : the roots and wings of celebration (5th ed, 2008) / Goldblatt, Joe Jeff
  99. Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
  100. Event marketing : how to successfully promote events, festivals, conventions, and expositions (2002) / Hoyle, Leonard H.

see this blog post for more info