- Sports marketing
- European sport management quarterly
- Sport marketing quarterly
- International journal of the history of sport
- Managing leisure
- Journal of promotion management
- Journal of marketing communications
- Inžinerinė ekonomika
- Sport management review
- European planning studies
- International journal of nonprofit and voluntary sector marketing
- Journal of targeting, measurement and analysis for marketing
- Journal of sport tourism
- Club industry's fitness business pro
- Public relations review
- Journal of advertising research
- Marketing letters
- Scandinavian journal of hospitality and tourism
- Psychology & marketing
- Advances in consumer research
- Journal of international consumer marketing
- International review for the sociology of sport
- International journal of advertising
- Info (Cambridge, England)
- Journal of the Academy of Marketing Science
- Journal of vacation marketing
- Managing intellectual property
- Precision marketing
- Marketing magazine (Toronto)
- S.A.M. advanced management journal (1984)
- Incentive (New York, N.Y. 1988)
- Global cosmetic industry
- Journal of direct, data and digital marketing practice
- Marketing science (Providence, R.I.)
- Journal of global marketing
- Journal of brand management
- Journal of business ethics
- Credit control
- Journal of retail & leisure property
- Media (Hong Kong, China : 1988)
- Management review (Saranac Lake, New York)
- Beverage industry
- Engineering management journal
- Journal of product & brand management
- International journal of research in marketing
- Leisure studies
- Journal of advertising
- Production and operations management
- Global finance
- Marketing management (Chicago, Ill.)
- Journal of strategic marketing
- Journal of consumer behaviour
- Journal of consumer research
- Journal of business research
- Meeting news
- Journal of consumer psychology
- Marketing news
- Journal of consumer marketing
- Journal of revenue and pricing management
- Brand strategy
- Brandweek (New York, N.Y.)
- Planning (London, England)
- Business horizons
- Canadian business (1977)
- European journal of innovation management
- Journal of economic behavior & organization
- Adweek (2003)
- PR week (U.K. edition)
- International marketing review
- European journal of marketing
- Marketing intelligence & planning
- Journal of travel & tourism marketing
- B to B
- European management journal
- Annals of tourism research
- Total quality management & business excellence
- Tourism and hospitality research
- Fast company
- International journal of management
- Broadcast engineering (English ed.)
- Management international review
- Advertising age
- Marketing week
- Journal of retailing
- Grocer
- Qualitative market research
- International journal of consumer studies
- Journal of travel research
- International journal of human resource management
- Journal of services marketing
- Campaign (London. 1968)
- Journal of marketing research
- Futurist
- Travel trade gazette UK and Ireland
- Journal of marketing
- Country monitor (New York, N.Y.)
- Marketing (London)
- International journal of service industry management
- British journal of management
- Sloan management review
| | - SportBusiness in numbers : 2009-10 (2009) / Cutler, Matt
- Sponsorship : strategies for maximising the return on inverstment (2006) / Kolah, Ardi
- SportsBusiness in numbers : information, insight and analysis for the global sports industry (2007) / Barnes, Chris
- Ambush marketing : a practical guide to protecting the brand of a sporting event (2008) / Johnson, Phillip
- Developing successful sport marketing plans (2nd ed, 2005) / Stotlar, David Kent
- Sponsorship measurement and evaluation (2009) / Houlder, Fraser
- Developing successful sport sponsorship plans (2001) / Stotlar, David K.
- Mastering the business of sport sponsorship (2008) / Savage, Philip
- Sports marketing : a strategic perspective. (3rd ed, 2005) / Shank, Matthew D.
- Team sports marketing (2007) / Wakefield, Kirk L.
- Sponsorship : strategies for maximising the return on investment : a SportBusiness Group report (2006) / Kolah, Ardi
- Sports marketing : it's not just a game anymore (1995) / Schaaf, Phil
- Sponsorship works : the essential casebook for brands, agencies and rights holders / [Editor: Luke Upton]. (2010) / Sports Business
- Sports marketing and the psychology of marketing communication (2004) / Kahle, Lynn R.
- Routledge handbook of sports sponsorship : successful strategies (2007) / Ferrand, Alain
- Fundamentals of sport marketing (3rd ed, 2007) / Pitts, Brenda G.
- Sport marketing : managing the exchange process (1999) / Milne, George R.
- Sports marketing : a strategic perspective (4th ed, 2009) / Shank, Matthew D.
- Sponsorship's holy grail : six sigma forges the link between sponsorship & business goals (2005) / Bednar, Raymond
- Sport marketing (3rd ed, 2007) / Mullin, Bernard James
- The dream job : $port$ publicity, promotion and marketing (3rd ed, 1999) / Helitzer, Melvin
- Sponsorship : for a return on investment (2007) / Masterman, Guy
- Sport promotion and sales management (2nd ed, 2008) / Irwin, Richard L.
- Cases in sport marketing (1999) / McDonald, Mark A.
- The ultimate guide to sports marketing (2nd ed, 2001) / Graham, Stedman
- Marketing and football : an international perspective (2007) / Desbordes, Michel
- Case studies in sport marketing (2003) / Pitts, Brenda G.
- Sports publicity : a practical approach (2007) / Favorito, Joseph
- The sport business future (2004) / Smith, Aaron
- Sport public relations : managing organizational communication (2006) / Stoldt, G. Clayton
- The sports event management and marketing playbook (2005) / Supovitz, Frank
- Sport marketing (2nd ed, 2000) / Mullin, Bernard J.
- Fundamentals of sport marketing (2nd ed, 2002) / Pitts, Brenda G.
- Sport funding and finance (2007) / Stewart, Bob
- Made possible by : succeeding with sponsorship (2004) / Martin, Patricia
- Sport promotion and sales management (2002) / Irwin, Richard L.
- Event sponsorship (2003) / Skinner, Bruce E.
- The marketing of sport (2007) / Beech, John G.
- Creative philanthropy : towards a new philanthropy for the twenty-first century (2006) / Anheier, Helmut K.
- Best practice cases in branding : lessons from the world's strongest brands (2003) / Keller, Kevin Lane
- The sponsorship manual : sponsorship made easy (2nd ed, 2005) / Geldard, Edward
- Sports marketing : a strategic perspective (2nd ed, 2002) / Shank, Matthew D.
- Consumer behaviour in sport and events : marketing action (2008) / Funk, Daniel C.
- The sponsorship seeker's toolkit (2nd ed, 2003) / Grey, Anne-Marie
- Planning special events (2001) / Armstrong, James S.
- Sponsorship : what it is and how to use it (1989) / Sleight, Steve
- Fundraising management : analysis, planning and practice (2nd ed, 2010) / Sargeant, Adrian
- Sponsorship : the newest marketing skill (1981) / Head, Victor
- The business of sport management (2004) / Beech, John
- The economics of staging the Olympics : a comparison of the Games 1972-2008 (2004) / Preuss, Holger
- Handbook of public relations (2001) / Heath, Robert L.
- Marketing communications : an integrated approach (4th ed, 2004) / Smith, P.R
- Strategic brand management : building, measuring, and managing brand equity (3rd ed, 2008) / Keller, Kevin Lane
- Event planning : ethics and etiquette : a principled approach to the business of special event management (2003) / Allen, Judy
- Brands and branding (2003) / Clifton, Rita
- Global marketing : a decision-oriented approach (5th ed, 2011) / Hollensen, Svend
- Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
- Essentials of marketing research (3rd ed, 2002) / Proctor, Tony
- Olympic tourism (2008) / Weed, Mike
- Strategic sports event management (2nd ed, 2009) / Masterman, Guy
- Strategic advertising management. (2nd ed, 2005) / Percy, Larry
- Global brand strategy : unlocking brand potential across countries, cultures and markets (2003) / Van Gelder, Sicco
- Niche tourism : contemporary issues, trends and cases (2005) / Novelli, Marina
- Practical sponsorship (1987) / Turner, Stuart
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Event risk management and safety (2002) / Tarlow, Peter E.
- Festival & special event management (4th ed, 2008) / Allen, Johnny
- Event management : a professional and developmental approach (2nd ed, 2005) / Damster, Greg
- Events design and experience (2007) / Berridge, Graham
- Corporate event project management (2002) / O'Toole, William
- Innovative marketing communications : strategies for the events industry (2006) / Masterman, Guy
- Marketing research : an applied orientation (6th ed, 2010) / Malhotra, Naresh K.
- Sport in consumer culture (2006) / Horne, John
- Human resource management for events : managing the event workforce (2007) / Van der Wagen, Lynn
- Strategic sports event management : an international approach (2004) / Masterman, Guy
- Special interest tourism : context and cases (2001) / Douglas, Norman
- Green marketing. (1992) / Peattie, Ken
- The Olympic games explained : a student guide to the evolution of the modern Olympic games (2005) / Girginov, Vassil
- Management of event operations (2006) / Tum, Julia
- Consuming sport : fans, sport and culture (2004) / Crawford, Garry
- Advertising (2006) / Yeshin, Tony
- Events management (2nd ed, 2006) / Bowdin, G. A. J.
- The experience economy : work is theatre & every business a stage (1999) / Pine, B. Joseph
- Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
- Event studies : theory, research and policy for planned events (2007) / Getz, Donald
- Events and festivals : education, impacts and experiences (2006) / Jordan, Fiona
- Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
- Event management : for tourism, cultural, business, and sporting events (2005) / Van der Wagen, Lynn
- Public relations practices : managerial case studies and problems (6th ed, 2003) / Center, Allen H.
- Event management & event tourism (2nd ed, 2005) / Getz, Donald
- From brand vision to brand evaluation : strategically building and sustaining brands (2001) / De Chernatony, L.
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm
- Sport, culture and advertising : identities, commodities and the politics of representation (2005) / Jackson, Steven J.
- Managing sport facilities and major events (2005) / Westerbeek, Hans
- Celebrity sells (2004) / Pringle, Hamish
- Special events : the roots and wings of celebration (5th ed, 2008) / Goldblatt, Joe Jeff
- Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L.
- Event marketing : how to successfully promote events, festivals, conventions, and expositions (2002) / Hoyle, Leonard H.
|