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Kotler on marketing| (2001) / Kotler, Philip

book: http://library.hud.ac.uk/catlink/bib/442018

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  27. Journal of brand management
  28. International journal of service industry management
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  30. Qualitative market research
  31. Travel weekly (London, England)
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  35. Benchmarking : an international journal
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  37. Marketing week
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  40. International journal of hospitality management
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  44. Marketing (London)
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  47. Service industries journal
  48. International journal of business and management
  49. Managing service quality
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  51. Management today
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  54. British food journal (1966)
  55. Campaign (London. 1968)
  56. New media age
  57. International journal of retail & distribution management
  58. Forbes
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  60. Strategic management journal
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  64. International journal of operations & production management
  65. Journal of business strategy
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  1. Hospitality law : managing legal issues in the hospitality industry (3rd ed, 2009) / Barth, Stephen C.
  2. Marketing for hospitality and tourism (5th ed, 2010) / Kotler, Philip
  3. Introduction to the hospitality industry (7th ed, 2009) / Barrows, Clayton W.
  4. Strategic brand management (2007) / Elliott, Richard
  5. Introduction to the hospitality industry (6th ed, 2006) / Powers, Thomas F.
  6. Mobile marketing : the message revolution (2002) / Haig, Matt
  7. Managing exports : navigating the complex rules, controls, barriers, and laws (2003) / Reynolds, Frank
  8. Emotional branding : the new paradigm for connecting brands to people (2001) / Gobé, Marc
  9. Advertising (2006) / Yeshin, Tony
  10. Marketing in the digital age (2nd ed, 2001) / O'Connor, John
  11. Hospitality strategic management : concepts and cases (2005) / Harrison, Jeffrey S.
  12. Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John
  13. Straight and level : practical airline economics (2nd ed, 2003) / Holloway, S.
  14. International marketing : analysis and strategy (4th ed, 2004) / Onkvisit, Sak
  15. Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
  16. International marketing : consuming globally, thinking locally (2001) / McAuley, Andrew
  17. Marketing management (11th ed, 2003) / Kotler, Philip
  18. Marketing management. (12th ed, 2006) / Kotler, Philip
  19. Brand management : a theoretical and practical approach (2003) / Riezebos, H. J.
  20. Marketing planning & strategy (6th ed, 2000) / Jain, Subhash C.
  21. An introduction to the UK hospitality industry : a comparative approach (2000) / Brotherton, Bob
  22. Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
  23. Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
  24. Customer relationship management (2005) / Peelen, Ed
  25. Principles and practice of marketing (5th ed, 2007) / Jobber, David
  26. Food and beverage management. (3rd ed, 1998) / Davis, Bernard
  27. Flying off course : the economics of international airlines (3rd ed, 2002) / Doganis, Rigas
  28. Strategic market management (7th ed, 2005) / Aaker, David A.
  29. Marketing for hospitality and tourism (4th ed, 2006) / Kotler, Philip
  30. Introduction to air transport economics : from theory to applications (2008) / Vasigh, Bijan
  31. Transport economics (4th ed, 2006) / Bamford, C. G.
  32. Advances in relationship marketing (1995) / Payne, Adrian
  33. Human resource management for tourism, hospitality and leisure : an international perspective (2006) / Baum, Tom
  34. Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
  35. Organizational behaviour in hotels and restaurants : an international perspective (1999) / Guerrier, Yvonne
  36. International marketing strategy (5th ed, 2005) / Bradley, Frank
  37. Services marketing : integrating customer focus across the firm. (4th ed, 2006) / Zeithaml, Valarie A.
  38. Principles of direct and database marketing (3rd ed, 2005) / Tapp, Alan
  39. Logistics and supply chain management (2008) / Jonsson, Patrik
  40. Quantitative methods : a short course (2004) / Curwin, Jon
  41. Principles of marketing (12th ed, 2008) / Kotler, Philip
  42. Marketing research : an applied approach (2000) / Malhotra, Naresh K.
  43. Marketing : an introduction (7th ed, 2005) / Armstrong, Gary
  44. The handbook of logistics and distribution management (3rd ed, 2006) / Rushton, Alan
  45. Marketing management and strategy (3rd ed, 2002) / Doyle, P.
  46. Transport : an economics and management perspective (2001) / Hensher, David A.
  47. Business statistics for non-mathematicians (2nd ed, 2007) / Taylor, Sonia
  48. Successful branding (2001) / Choudhury, Pran
  49. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
  50. Human resource management for the hospitality and tourism industries (2007) / Nickson, Dennis
  51. Introduction to marketing : a step-by-step guide to all the tools of marketing (1999) / Lancaster, Geoffrey A.
  52. Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
  53. The international hospitality industry : structure, characteristics and issues (2003) / Brotherton, Bob
  54. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
  55. Organizational behaviour : an introductory text (6th ed, 2007) / Huczynski, Andrzej
  56. Hospitality management and organisational behaviour (4th ed, 2001) / Mullins, Laurie J.
  57. Statistical analysis with Excel for dummies (2005) / Schmuller, Joseph
  58. Transport economics (3rd ed, 2001) / Bamford, C. G.
  59. Cases in operations management (3rd ed, 2003) / Johnston, R.
  60. Principles of marketing (13th ed, 2010) / Kotler, Philip
  61. Strategic marketing (8th ed, 2006) / Cravens, David W.
  62. Business research projects (4th ed, 2005) / Jankowicz, A. D.
  63. Globalization and business practice : managing across boundaries. (1998) / Parker, Barbara
  64. Global marketing strategies (5th ed, 2001) / Jeannet, Jean-Pierre
  65. Fundamentals of logistics management : David B. Grant .. [et al.]. (2006) / Grant, David B.
  66. Exploring strategy. Text & cases (9th ed, 2011) / Johnson, Gerry
  67. Foundations of economics (2nd ed, 2003) / Begg, David K. H.
  68. Hospitality marketing (1996) / Wearne, Neil
  69. Retail marketing (2002) / Sullivan, Malcolm
  70. Principles of marketing. (4th ed, 2005) / Kotler, Philip
  71. Business statistics : a complete one semester course (2001) / Taylor, Sonia
  72. Marketing research (7th ed, 2005) / Chisnall, Peter M.
  73. Marketing : concepts and strategies (4th ed, 2000) / Dibb, Sally
  74. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  75. Marketing (1998) / Lancaster, Geoffrey A.
  76. Microeconomics (2001) / Warmington, Bob
  77. Principles of marketing (3rd ed, 2003) / Brassington, Frances
  78. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
  79. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  80. Marketing in travel and tourism (3rd ed, 2001) / Middleton, Victor T. C.
  81. Quantitative methods for business decisions (5th ed, 2002) / Curwin, Jon
  82. Accounting for non-accounting students (6th ed, 2004) / Dyson, J. R.
  83. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
  84. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
  85. Introductory management science : decision modeling with spreadsheets (5th ed, 1998) / Eppen, G. D.
  86. Retailing management (5th ed, 2004) / Levy, Michael
  87. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
  88. Principles of retail management (2004) / Varley, Rosemary
  89. International marketing (8th ed, 2000) / Terpstra, Vern
  90. Consumers (2002) / Arnould, Eric J.
  91. Researching and writing dissertations in business and management (2010) / Riley, Michael
  92. The management of business logistics : a supply chain perspective (7th ed, 2002) / Coyle, John J.
  93. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony
  94. Business research : a practical guide for undergraduate and postgraduate students (1997) / Hussey, Jill
  95. Marketing strategy and management (3rd ed, 2000) / Baker, Michael J.
  96. Accounting for non-accounting students (5th ed, 2001) / Dyson, J. R.
  97. Quantitative methods for business decisions (4th ed, 1996) / Curwin, Jon
  98. Know your customer : new approaches to understanding customer value and satisfaction (1996) / Woodruff, Robert B.
  99. Organisational behaviour and analysis : an integrated approach (4th ed, 2008) / Rollinson, Derek
  100. Business logistics/supply chain management : planning, organizing, and controlling the supply chain (5th ed, 2004) / Ballou, Ronald H.

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