Mastering public relations| (2004) / Davis, Anthony

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JOURNALS		BOOKS
Fashion theory Journal of advertising research Journal of fashion marketing and management WWD PR week (U.K. edition) New media age Advertising age Campaign (London. 1968) Journal of consumer marketing		Effective personal communication skills for public relations (2006) / Green, Andy It's not just PR : public relations in society (2007) / Coombs, W. Timothy PR techniques that work (1999) / Dunn, Jim Brandjam : humanizing brands through emotional design (2007) / Gobé, Marc Public relations (2001) / Murray, Angela Effective writing skills for public relations (3rd ed, 2005) / Foster, John Public relations in Britain : a history of professional practice in the 20th century (2004) / L'Etang, Jacquie Practical media relations (2nd ed, 1996) / Ridgway, Judith The public relations handbook (2nd ed, 2004) / Theaker, Alison The IPR toolkit : planning, research and evaluation for public relations success (2001) / Fairchild, Michael Planning and managing public relations campaigns (2nd ed, 2000) / Gregory, Anne Public relations : contemporary issues and techniques (2004) / Baines, Paul Managing public relations (1984) / Grunig, James E. Public relations : a practical guide to the basics (2nd ed, 2003) / Henslowe, Philip Running a public relations department (2nd ed, 2001) / Beard, Mike Creativity in public relations (2nd ed, 2001) / Green, Andy Public relations strategy (2001) / Oliver, Sandra John Clare's guide to media handling (2001) / Clare, John The PR crisis bible : how to take charge of the media when all hell breaks loose (2000) / Cohn, Robin Fashion marketing and PR. (1998) / Costantino, Maria Effective media relations : how to get results (3rd ed, 2005) / Bland, Michael Public relations (5th ed, 1998) / Jefkins, Frank Online public relations (2001) / Phillips, David Public relations practices : managerial case studies and problems (6th ed, 2003) / Center, Allen H. How to shop : with Mary, queen of shops (2007) / Portas, Mary Exploring public relations (2006) / Tench, Ralph A new brand world : 8 principles for achieving brand leadership in the 21st century (2002) / Bedbury, Scott Critical perspectives in public relations (1996) / L'Etang, Jacquie Public relations in practice (2nd ed, 2003) / Gregory, Anne This is PR : the realities of public relations (8th ed, 2004) / Newsom, Doug Contemporary visual merchandising and environmental design (3rd ed, 2004) / Diamond, Jay All about public relations : how to build business success on good communications (2nd ed, 1991) / Haywood, Roger Public relations writing and media techniques (4th ed, 2001) / Wilcox, Dennis L. Magazine design that works : secrets for successful magazine design. (2001) / King, Stacey Fashion's world cities (2006) / Breward, Christopher An introduction to journalism (2006) / Fleming, Carole News, public relations and power (2003) / Cottle, Simon Celebrity sells (2004) / Pringle, Hamish Fashion brands : branding style from Armani to Zara (2005) / Tungate, Mark Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley Excellence in public relations and communication management (1992) / Grunig, James E. A cultural history of fashion in the twentieth century : from the catwalk to the sidewalk (2007) / English, Bonnie Luxury fashion branding : trends, tactics, techniques (2007) / Okonkwo, Uche Mastering fashion styling (1999) / Dingemans, Jo The practice of public relations (4th ed, 1995) / Black, Sam Core concepts in fashion (1st ed, 2008) / Dias, Laura Portolese Journalism : a very short introduction (2005) / Hargreaves, Ian Public relations in practice : a casebook (1990) / Moss, Danny Perfect PR (1999) / Maitland, Iain Fashion : from concept to consumer (9th ed, 2008) / Frings, Gini Stephens Fashion marketing (3rd ed, 2008) / Easey, Mike Public relations principles and practice. (1997) / Kitchen, Philip Fashion theory : a reader (2007) / Barnard, Malcolm The fashion handbook (2006) / Jackson, Tim The celebrity culture reader (2006) / Marshall, P. David Public relations ethics (1995) / Seib, Philip M. Public relations techniques (2nd ed, 1994) / Jefkins, Frank William Fashion marketing (2004) / Oelkers, Dotty Boen Consumer behavior : in fashion (2004) / Solomon, Michael R. Fashion (2003) / Breward, Christopher Fashion marketing : contemporary issues (2nd ed, 2007) / Hines, Tony Media freedom under the Human Rights Act (2006) / Fenwick, Helen Mastering fashion marketing (2009) / Jackson, Tim Paris fashion : a cultural history. (2nd ed, 1998) / Steele, Valerie Integrated advertising, promotion, and marketing communications (3rd ed, 2007) / Clow, Kenneth E. Media law (3rd ed, 2004) / Carey, Peter, LL. M. Fashion, media, promotion : the new black magic (2010) / Sheridan, Jayne Feature writing : a practical introduction (2006) / Pape, Susan Fashion forecasting (2008) / McKelvey, Kathryn Understanding media : inside celebrity (2005) / Evans, Jessica How fashion works : couture, ready-to-wear, and mass production (2004) / Waddell, Gavin Journalism : principles and practice (2004) / Harcup, Tony Freedom of speech (2nd ed, 2007) / Barendt, E. M. Fashion buying (2nd ed, 2007) / Goworek, Helen The management and practice of public relations (1995) / Stone, Norman Changing fashion : a critical introduction to trend analysis and meaning (2007) / Lynch, Annette Careers in fashion and textiles (2006) / Goworek, Helen Freedom of information : the law, the practice and the ideal (2nd ed, 1996) / Birkinshaw, Patrick Fashion buying (2001) / Goworek, Helen McNae's essential law for journalists. (19th ed, 2007) / Welsh, Tom Fashion marketing (2nd ed, 2002) / Easey, Mike The fashion reader (2007) / Welters, Linda The newspapers handbook (4th ed, 2006) / Keeble, Richard Television and society (1996) / Abercrombie, Nicholas Brands and branding (2004) / Clifton, Rita Journalism ethics and regulation (2nd ed, 2007) / Frost, Chris Stick it up your punter! : the uncut story of the Sun newspaper (1999) / Chippindale, Peter Newspaper journalism : a practical introduction (2005) / Pape, Susan Media ethics (1998) / Kieran, Matthew Controversies in media ethics (2nd ed, 1999) / Gordon, A. David Creating powerful brands in consumer, service and industrial markets (3rd ed, 2003) / De Chernatony, L. Integrated marketing communications : the holistic approach (1998) / Yeshin, Tony Strategic public relations (1995) / Hart, Norman A. Successful branding (2001) / Choudhury, Pran News and journalism in the UK (4th ed, 2003) / McNair, Brian Journalism : critical issues (2005) / Allan, Stuart Television broadcasting in contemporary France and Britain (1999) / Scriven, Michael Advertising : principles & practice (7th ed, 2006) / Wells, William Media power : a sociological introduction (2002) / McCullagh, Ciaran Retail product management : buying and merchandising (2nd ed, 2006) / Varley, Rosemary