- Journal of marketing communications
- Journal of direct, data and digital marketing practice
- Journal of strategic marketing
- Journal of promotion management
- Journal of marketing theory and practice
- Marketing weekly news
- In-store marketing
- Journal of targeting, measurement and analysis for marketing
- Journal of the Academy of Marketing Science
- NZBusiness
- International journal of research in marketing
- Sales & marketing management
- Journal of retailing and consumer services
- Journal of consumer behaviour
- Journal of business & industrial marketing
- Precision marketing
- Adweek (2003)
- Organizational dynamics
- Inc. (Boston, Mass.)
- Advertising age
- International marketing review
- Journal of brand management
- Industrial marketing management
- Journal of marketing management
- Automotive news
- Journal of economic perspectives
- Journal of advertising research
- Campaign (London. 1968)
- New media age
- Corporate communications
- Strategic management journal
- Marketing week
- B to B
- Qualitative market research
- Brandweek (New York, N.Y.)
- International journal of consumer studies
- Journal of marketing research
- Total quality management & business excellence
- Media (Hong Kong, China : 1988)
- Journal of business research
- International journal of retail & distribution management
- Journal of consumer marketing
- Journal of advertising
- Journal of product & brand management
- Strategy & leadership
- Strategic change
- Marketing magazine (Toronto)
- British food journal (1966)
- Journal of management
- Journal of services marketing
- Nation's restaurant news
- Aviation week & space technology
- Chain store age (1995)
- Benchmarking : an international journal
- Marketing intelligence & planning
- Service industries journal
- Journal of international business studies
- Communications of the ACM
- MIT Sloan management review
- Wall Street journal. Eastern edition
- European business review
- Marketing (London)
- Journal of organizational change management
- California management review
- Brand strategy
- Long range planning
- Grocer
- Computerworld
- Bloomberg businessweek
- Marketing news
- Travel trade gazette UK and Ireland
- Journal of marketing
- International journal of physical distribution & logistics management
- European journal of marketing
- Management today
- Strategic direction (Bradford, England)
- European management journal
- WWD
- Human relations (New York)
- Cornell hotel and restaurant administration quarterly
- Design week
- Caterer & hotelkeeper
- Financial management (London, England)
- Managing service quality
- Journal of business ethics
- Harvard business review
- Computer weekly
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- Direct marketing in practice (2002) / Thomas, Brian
- Direct and interactive marketing (2001) / Sargeant, Adrian
- Customer relationship management : a databased approach (2006) / Kumar, V.
- Successful direct marketing methods (7th ed, 2001) / Stone, Bob
- Total e-mail marketing (2003) / Chaffey, Dave
- The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database (1996) / Hughes, Arthur Middleton
- Marketing research : an applied approach (2nd ed, 2003) / Malhotra, Naresh K.
- Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin
- EMarketing eXcellence : the heart of eBusiness (2002) / Smith, P. R.
- Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John
- Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R.
- Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
- Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L.
- Mastering e-business (2004) / Groucutt, Jon
- Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
- Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
- Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
- Marketing communications : an integrated approach (4th ed, 2004) / Smith, P.R
- Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
- Strategic market management (7th ed, 2005) / Aaker, David A.
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- Direct and database marketing (1997) / McCorkell, Graeme
- Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
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- E-marketing strategy (2001) / Chaston, Ian
- Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A.
- Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
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- All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth
- Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
- Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm
- Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
- Advertising (2006) / Yeshin, Tony
- Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
- Exploring direct marketing (1999) / O'Malley, Lisa
- Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
- Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin
- Customer relationship management (2005) / Peelen, Ed
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- Retail marketing management (2nd ed, 2003) / Gilbert, David
- Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
- Cybermarketing : how to use the Internet to market your goods and services (2nd ed, 2000) / Bickerton, Pauline
- Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
- E-business and e-commerce management : strategy, implementation and practice (2nd ed, 2004) / Chaffey, Dave
- Marketing management and strategy (3rd ed, 2002) / Doyle, P.
- Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
- Consumers (2002) / Arnould, Eric J.
- The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F.
- Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
- Relationship marketing (1995) / Stone, Merlin
- Customer relationship management : concepts and tools (2004) / Buttle, Francis
- Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
- Marketing (2008) / Baines, Paul
- Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
- Financial markets and institutions (4th ed, 2004) / Howells, P. G. A.
- Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
- The European Union : economics and policies (7th ed, 2004) / el-Agraa, A. M.
- Retail marketing (2002) / Sullivan, Malcolm
- Business research projects (3rd ed, 2000) / Jankowicz, A. D.
- Innovation management and new product development (3rd ed, 2005) / Trott, Paul
- Kotler on marketing (2001) / Kotler, Philip
- E-retailing (2004) / Dennis, Charles
- Marketing research : an applied approach (2000) / Malhotra, Naresh K.
- Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
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- Marketing management. (12th ed, 2006) / Kotler, Philip
- Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
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- The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
- Research methods for business : a skill-building approach (4th ed, 2003) / Sekaran, Uma
- Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
- Business research methods (2nd ed, 2007) / Bryman, Alan
- Managerial economics : an analysis of business issues (3rd ed, 2001) / Davies, H.
- International marketing (2000) / Cateora, Philip R.
- Marketing management (11th ed, 2003) / Kotler, Philip
- Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
- Principles of marketing (12th ed, 2008) / Kotler, Philip
- Business research projects (4th ed, 2005) / Jankowicz, A. D.
- Innovation and change in organizations (1995) / King, Nigel
- Principles of marketing (3rd ed, 2003) / Brassington, Frances
- Successful event management : a practical handbook (2nd ed, 2004) / Shone, Anton
- Management research (2nd ed, 2002) / Easterby-Smith, Mark
- Public relations principles and practice. (1997) / Kitchen, Philip
- Methods for business research (1992) / Kervin, John B.
- European business (2nd ed, 2006) / Johnson, Debra
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