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Principles of direct and database marketing| (3rd ed, 2005) / Tapp, Alan

book: http://library.hud.ac.uk/catlink/bib/440119

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JOURNALSBOOKS
  1. Journal of marketing communications
  2. Journal of direct, data and digital marketing practice
  3. Journal of strategic marketing
  4. Journal of promotion management
  5. Journal of marketing theory and practice
  6. Marketing weekly news
  7. In-store marketing
  8. Journal of targeting, measurement and analysis for marketing
  9. Journal of the Academy of Marketing Science
  10. NZBusiness
  11. International journal of research in marketing
  12. Sales & marketing management
  13. Journal of retailing and consumer services
  14. Journal of consumer behaviour
  15. Journal of business & industrial marketing
  16. Precision marketing
  17. Adweek (2003)
  18. Organizational dynamics
  19. Inc. (Boston, Mass.)
  20. Advertising age
  21. International marketing review
  22. Journal of brand management
  23. Industrial marketing management
  24. Journal of marketing management
  25. Automotive news
  26. Journal of economic perspectives
  27. Journal of advertising research
  28. Campaign (London. 1968)
  29. New media age
  30. Corporate communications
  31. Strategic management journal
  32. Marketing week
  33. B to B
  34. Qualitative market research
  35. Brandweek (New York, N.Y.)
  36. International journal of consumer studies
  37. Journal of marketing research
  38. Total quality management & business excellence
  39. Media (Hong Kong, China : 1988)
  40. Journal of business research
  41. International journal of retail & distribution management
  42. Journal of consumer marketing
  43. Journal of advertising
  44. Journal of product & brand management
  45. Strategy & leadership
  46. Strategic change
  47. Marketing magazine (Toronto)
  48. British food journal (1966)
  49. Journal of management
  50. Journal of services marketing
  51. Nation's restaurant news
  52. Aviation week & space technology
  53. Chain store age (1995)
  54. Benchmarking : an international journal
  55. Marketing intelligence & planning
  56. Service industries journal
  57. Journal of international business studies
  58. Communications of the ACM
  59. MIT Sloan management review
  60. Wall Street journal. Eastern edition
  61. European business review
  62. Marketing (London)
  63. Journal of organizational change management
  64. California management review
  65. Brand strategy
  66. Long range planning
  67. Grocer
  68. Computerworld
  69. Bloomberg businessweek
  70. Marketing news
  71. Travel trade gazette UK and Ireland
  72. Journal of marketing
  73. International journal of physical distribution & logistics management
  74. European journal of marketing
  75. Management today
  76. Strategic direction (Bradford, England)
  77. European management journal
  78. WWD
  79. Human relations (New York)
  80. Cornell hotel and restaurant administration quarterly
  81. Design week
  82. Caterer & hotelkeeper
  83. Financial management (London, England)
  84. Managing service quality
  85. Journal of business ethics
  86. Harvard business review
  87. Computer weekly
 
  1. Strategic database marketing (3rd ed, 2006) / Hughes, Arthur Middleton
  2. Direct marketing in practice (2002) / Thomas, Brian
  3. Direct and interactive marketing (2001) / Sargeant, Adrian
  4. Customer relationship management : a databased approach (2006) / Kumar, V.
  5. Successful direct marketing methods (7th ed, 2001) / Stone, Bob
  6. Total e-mail marketing (2003) / Chaffey, Dave
  7. The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database (1996) / Hughes, Arthur Middleton
  8. Marketing research : an applied approach (2nd ed, 2003) / Malhotra, Naresh K.
  9. Exploring direct and relationship marketing (2nd ed, 2004) / Evans, Martin
  10. EMarketing eXcellence : the heart of eBusiness (2002) / Smith, P. R.
  11. Electronic marketing : theory and practice for the twenty-first century (2004) / O'Connor, John
  12. Emarketing excellence : the heart of ebusiness (2nd ed, 2005) / Smith, P. R.
  13. Commonsense direct marketing (4th ed, 2000) / Bird, Drayton
  14. Direct marketing : strategy, planning, execution (4th ed, 2000) / Nash, Edward L.
  15. Mastering e-business (2004) / Groucutt, Jon
  16. Strategic marketing management : planning, implementation and control (3rd ed, 2005) / Wilson, R. M. S.
  17. Strategic Internet Marketing 2.0 (2nd ed, 2004) / Dann, Susan J.
  18. Principles of direct and database marketing : a digital orientation (4th ed, 2008) / Tapp, Alan
  19. Marketing communications : an integrated approach (4th ed, 2004) / Smith, P.R
  20. Consumer behaviour : a European perspective (2nd ed, 2002) / Solomon, Michael R.
  21. Strategic market management (7th ed, 2005) / Aaker, David A.
  22. Strategic marketing : creating competitive advantage (2006) / West, Douglas C.
  23. Direct and database marketing (1997) / McCorkell, Graeme
  24. Internet marketing : strategy, implementation and practice (3rd ed, 2006) / Chaffey, Dave
  25. E-marketing. (4th ed, 2006) / Strauss, Judy
  26. Marketing in the digital age (2nd ed, 2001) / O'Connor, John
  27. Consumer behavior (4th ed, 2007) / Hoyer, Wayne D.
  28. Marketing strategy and management (4th ed, 2007) / Baker, Michael John
  29. Relationship marketing : creating stakeholder value (2002) / Christopher, Martin
  30. The direct marketing guide. (1998)
  31. Market segmentation : how to do it, how to profit from it (3rd ed, 2004) / McDonald, Malcolm
  32. Consumer behavior : buying, having, and being (6th ed, 2004) / Solomon, Michael R.
  33. Strategic marketing (8th ed, 2006) / Cravens, David W.
  34. E-marketing strategy (2001) / Chaston, Ian
  35. Customer clubs and loyalty programmes : a practical guide (1998) / Butscher, Stephan A.
  36. Marketing strategy and competitive positioning (3rd ed, 2004) / Hooley, Graham J.
  37. Marketing strategies for competitive advantage (2000) / Adcock, Dennis
  38. All consumers are not created equal : the differential marketing strategy for brand loyalty and profits (1995) / Hallberg, Garth
  39. Strategic marketing : planning and control (2nd ed, 2001) / Drummond, Graeme
  40. Marketing plans : how to prepare them, how to use them (6th ed, 2007) / McDonald, Malcolm
  41. Loyalty.com : customer relationship management in the new era of Internet marketing (2000) / Newell, Frederick
  42. Advertising (2006) / Yeshin, Tony
  43. Consumer behaviour : a European perspective (1999) / Solomon, Michael R.
  44. Exploring direct marketing (1999) / O'Malley, Lisa
  45. Marketing communications : engagements, strategies and practice (4th ed, 2006) / Fill, Chris
  46. Relationship marketing : bringing quality, customer service and marketing together (1991) / Christopher, Martin
  47. Customer relationship management (2005) / Peelen, Ed
  48. Integrated marketing communications 2000-2001 (2000) / Yeshin, Tony
  49. Retail marketing management (2nd ed, 2003) / Gilbert, David
  50. Consumer behavior and marketing strategy (7th ed, 2005) / Peter, J. Paul
  51. Cybermarketing : how to use the Internet to market your goods and services (2nd ed, 2000) / Bickerton, Pauline
  52. Advertising on the Internet (2nd ed, 1999) / Zeff, Robbin
  53. E-business and e-commerce management : strategy, implementation and practice (2nd ed, 2004) / Chaffey, Dave
  54. Marketing management and strategy (3rd ed, 2002) / Doyle, P.
  55. Consumer behavior : building marketing strategy. (10th ed, 2007) / Hawkins, Del I.
  56. Consumers (2002) / Arnould, Eric J.
  57. The loyalty effect : the hidden force behind growth, profits, and lasting value (1996) / Reichheld, Frederick F.
  58. Consumer behaviour : a European perspective (1998) / Antonides, Gerrit
  59. Relationship marketing (1995) / Stone, Merlin
  60. Customer relationship management : concepts and tools (2004) / Buttle, Francis
  61. Marketing strategy and competitive positioning. (4th ed, 2008) / Hooley, Graham J.
  62. Marketing (2008) / Baines, Paul
  63. Customer relationship marketing : get to know your customers and win their loyalty (2nd ed, 2000) / Stone, Merlin
  64. Financial markets and institutions (4th ed, 2004) / Howells, P. G. A.
  65. Consumer behavior (8th ed, 2004) / Schiffman, Leon G.
  66. The European Union : economics and policies (7th ed, 2004) / el-Agraa, A. M.
  67. Retail marketing (2002) / Sullivan, Malcolm
  68. Business research projects (3rd ed, 2000) / Jankowicz, A. D.
  69. Innovation management and new product development (3rd ed, 2005) / Trott, Paul
  70. Kotler on marketing (2001) / Kotler, Philip
  71. E-retailing (2004) / Dennis, Charles
  72. Marketing research : an applied approach (2000) / Malhotra, Naresh K.
  73. Relationship marketing for competitive advantage : winning and keeping customers (1998) / Payne, Adrian
  74. Marketing research (7th ed, 2005) / Chisnall, Peter M.
  75. Advertising. (2000) / Wright, Ray
  76. Research methods for business students (4th ed, 2007) / Saunders, Mark
  77. Consumer behavior (9th ed, 2001) / Blackwell, Roger D.
  78. Marketing management. (12th ed, 2006) / Kotler, Philip
  79. Consumer behavior : buying, having, and being (5th ed, 2002) / Solomon, Michael R.
  80. Marketing research (6th ed, 2001) / Chisnall, Peter M.
  81. Business information systems : technology, development and management for the e-business (2nd ed, 2002) / Bocij, Paul
  82. The Internet marketing plan. (2nd ed, 2000) / Bayne, Kim M.
  83. Research methods for business : a skill-building approach (4th ed, 2003) / Sekaran, Uma
  84. Public relations : an introduction (2nd ed, 2000) / Harrison, Shirley
  85. Business research methods (2nd ed, 2007) / Bryman, Alan
  86. Managerial economics : an analysis of business issues (3rd ed, 2001) / Davies, H.
  87. International marketing (2000) / Cateora, Philip R.
  88. Marketing management (11th ed, 2003) / Kotler, Philip
  89. Relationship marketing : successful strategies for the age of the customer (1991) / McKenna, Regis
  90. Principles of marketing (12th ed, 2008) / Kotler, Philip
  91. Business research projects (4th ed, 2005) / Jankowicz, A. D.
  92. Innovation and change in organizations (1995) / King, Nigel
  93. Principles of marketing (3rd ed, 2003) / Brassington, Frances
  94. Successful event management : a practical handbook (2nd ed, 2004) / Shone, Anton
  95. Management research (2nd ed, 2002) / Easterby-Smith, Mark
  96. Public relations principles and practice. (1997) / Kitchen, Philip
  97. Methods for business research (1992) / Kervin, John B.
  98. European business (2nd ed, 2006) / Johnson, Debra
  99. Marketing and entrepreneurship in SMEs : an innovative approach (1995) / Carson, David
  100. Researching business and management (2005) / Maylor, Harvey

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